In regard to the topic at hand, if you believe MS can't do anything as useful, you will need to back that up with an example of what Google Now might achieve that Microsoft can't. You may even be right, but I don't see it. Otherwise I'm going to view this as hot Google-Fan air. ;-)
Here are my examples, from just this week, why MS CAN'T do anything nearly as useful as Google Now thanks to their Scroogle campaign.
1. Tracking updates for 3 high value UPS shipments. Tracking info picked up from Gmail.
2. Wife's flight was delayed. Thanks to her itinerary being emailed to me, Google Now let me know she would be 45 minutes later than scheduled.
3. Had a meeting this week an hour from house. Google Now alerted me to traffic conditions caused by weather, letting me know I needed another 30 minutes to get there. Info came from Google Calendar and Gmail. Ended up I only needed an extra 10 minutes, but I'd prefer to be early rather than late.
That's all stuff that MS can't do thanks to Mark Penn and his Scroogle campaign against Google. Once that runs its course and everyone has mostly forgotten all about it, MS can (and let's be honest, probably will) bring some smart personal assistant features to WP. Until then, well, we get what we have.
Am I aware of the privacy concerns of using Google services? Yes, yes I am. Am I OK with it? Yes, yes I am.
Are you still addressing that towards me? I didn't call "it" any of those things. In fact, I like it and don't think it's creepy.
Uh, no, I'm not. That's a broad-based response to all of those comments made in the thread. I'm often guilty of this mistake of seemingly directing a comment at one person in particular when it is a response to a larger group. My fault.