So i was wondering, who are Microsoft's rivals and who are Microsoft's partners (if any) ? Also if you can add some neutral companies that work with Microsoft from time to time ?
Ex. Google - Rival
Ex. Google - Rival
Apple isn't in the rivals section.
*grabs popcorn*
Seriously though, however aggressive MS's marketing against Apple is, statistics says very few Windows users go for a Mac, while almost no Mac users convert to Windows. Apple just doesn't build computers designed to have a majority market share worldwide. They just proved that with the (ridiculous) iPhone 6 pricing - now sure, phones have a huge market share, but were you to consider the whole world including developing regions, Apple could never gain a majority market share even with the iPhone. And no, the 5C didn't help that very much either Moreover, Apple has made steps towards Windows (iCloud Drive on Windows) as well as Redmond making ones to work with Apple users (although the wait for the new Office is way too long )
I'm more inclined to say that Microsoft and Apple are actually more of brothers, each trying to outdo the other, but will give a helping hand if need be.
The Apple App Store is ran by Azure.