06-28-2013, 01:11 PM #1
- 299 Posts
BlackBerry backtracks, won’t release BB10 PlayBook update after all | Ars Technica
No BB10 for the Playbook, poor sales of BB10 devices (Z10 and Q10) and a loss of $84 mill for the quarter. Maybe BB should go Android, or even better, WP....
- 06-28-2013, 01:28 PM #3
I loved BlackBerry too and used BlackBerry prior to Windows Phone.
I'd like to see the company survive. I believe there is room in the smartphone market for Windows Phone, Android, iOS, and BlackBerry.
- 06-28-2013, 01:49 PM #7
I'd like to think the industry could support all four but it seems to be getting harder and harder. BB lacks a broader ecosystem play. I'm sure they could technically survive on phones alone, but that's tough now. Wall St. wants growth or the promise of growth, they wouldn't be satisfied with a stable 5-10% share. And the tech press, blogosphere and fans are always looking to make instant pronouncements about winners and losers. If you're slow to pick up the pace then all the naysayers jump on it gleefully.
- 06-28-2013, 02:06 PM #9
Anyway, it might make more sense to step back and just think about the whole space as "computing"- phones, tablets, laptops, desktops. You're now talking about a more evenly divided three way game between Apple, Google and Microsoft in terms of operating systems or platforms. And it will be tough for anyone to compete with a fourth platform, let alone a phone-only OS.
06-28-2013, 02:37 PM #10
- 299 Posts
06-28-2013, 04:46 PM #11
- 1,288 Posts
Blackberry has no idea what it is doing. They overpriced their handsets to give them a premium feel which isn't exactly the smartest thing to do when you want new customers.
Blackberry and many of its loyal fans also think that the Q10 and Q5 will save the company but the reality is that outside of Blackberry fans not many people want a qwerty phone with a tiny screen anymore.
I'm sure today's news will scare off a lot of potential developers which will probably cause even more problems down the road.
- 06-28-2013, 05:00 PM #12
06-28-2013, 05:31 PM #13
- 1,357 Posts
Desktop, phone, and gaming systems all seem to max out at 3, maybe 4 platforms to support. Beyond that and developers can't manage all of them, especially small time indie developers.
- 06-28-2013, 07:12 PM #17
The reason BB10 isn't so hot right now is because some bonehead over there thought it would be a good idea to price something like a Z10 and Q10 in the same category as a HTC One, Galaxy S4 or Note 2. People aren't stupid. There's nothing in the Z10 that would make an unbiased customer want to go for it over a HTC One. Nothing on that phone stands out. Camera is terrible, design is boring as heck, runs a new OS. Doesn't have any feature that truly stands out and says BUY ME FOR THIS!
If I can get a developer edition HTC One 64GB for just $650, then a Z10 should be selling for $450 tops.
- 06-28-2013, 07:33 PM #18
As a playbook owner it drives me crazy that they promised us that they would update the PB's to BB10 and they're now backtracking and then much much later. Thats all I've been looking forward to cuz my playbook is so sluggish and slow. I know some people on crackberry that bought many playbooks at firesale rates to sell when BB10 was released. I bet they're real pissed now! I mean yeah I own a 900 that Won't get wp8 but at least the CEO of MS never said it would be updated then didn't.
- 06-29-2013, 08:09 AM #19
I know where you are coming from with the PlayBook. I loved my PlayBook but it died about a month ago (charging circuit??). Luckily, I had an extended warranty and the store where I bought it gave me a credit for the full purchase price (I was an early PlayBook purchaser). I was going to get another PlayBook, but couldn't find one; thought long and hard about a top of the line Galaxy Tab, but was intrigued by the Surface Pro. I used the credit to get a Surface Pro, installed Office Home on it from my subscription, doubled the disk space with a 64 GB micro SD card, and it’s basically a laptop replacement and a tablet rolled into one! Seems that the PlayBook died at just the right time!
Last edited by hoovermac; 07-16-2013 at 12:03 PM.
- 06-29-2013, 09:56 AM #20
We are a BlackBerry family - well until recently. My daughter has owned a Curve (which is admittedly a fine texting/BBMing too but not much else) and she said one day she wants a new phone and doesn't want a BB, not even a new BB10. She's tired of the brand. Fair enough, so I tried to sell her on WP8. She just kind of looked at it with glazed eyes and said, "That's nice, but I want an Android." I said, "But blah blah blah" - (think Charlie Brown's teacher talking here). I tried guys. She gave up on BB, and she just didn't want WP. Android it is. Its a sad day... :-(
- 06-29-2013, 02:55 PM #22
Looks like the name change from RIM to BB did not help. Can't say I'm too surprised. They only released flagships at at time when the flagship market looks saturated. Growing market looks like lower end devices. A market which Android dominates, WP is growing, and Apple is eyeing. Can a lower end BB even compete against the likes of a 520/620? Let's not forget that sales head start aside... once Apple drops their lower cost phone they can cash their brand name chips in for sales. We'll see how that turns out.
In the very end. I can see MS keeping their 3rd place world wide, and soon taking 3rd in the US.
- 06-29-2013, 08:58 PM #23
- 06-29-2013, 11:13 PM #25
And here I come, playing the devil's advocate.
Actually, me thinks people are burying BB just a tad too soon. I love BB10. It is a distant cousin to WebOS which is a fond memory and was ahead of it's time. I think BB can get through this. They have tons of cash reserves that have hardly been touched. Even if they do not get their entire user base to grab a new phone, throw 15-20 million out there and that is enough to survive. I believe the Q10 can do that. It has just been released, and it's momentum hasn't truly been measured yet.
They need two things: A large screened device that can compete in this day and age of multi-media heavy users. The Z-10 was not it. A 4.5-4.8" screen device could. Next, they need to show developers and customers interested that they will support them and improve their devices. If they can, WP is not a shoe-in for third.
I am not predicting this, it just isn't that hard of a scenario to envision a healthy BB.
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