I don't know how they are marketing the XB1 in the US but here in the UK I feel they are missing a trick, they have been concentrating on the gaming aspect and leaving the media side, no offence to gamers who are still the biggest buyers of "Gaming console's" but there is a massive untapped market for the media side of it.
And I have to say although I have a couple of games, my experience of the media side is getting better all the time, one remote for everything, switching between TV, music, our photo's or even playing a game and as more app become available it keeps on improving.
I would do two adds, one for the gamers and one for the larger media market.
Bob