at least with amazon you get so much more, Cortana doesn't actually do anything useful much as it pains me to say that, Ive been waiting for so long for it to actually do something, with Echo I can from plugin, control all of my hue lights, control Wemo plugs and switches and schedule them so I can turn things on and off at certain times, like my vivarium lighting and fog coming on when I'm away. then I can ask for any music and its all included with prime, I can listen to radio stations, I get access with prime to loads of video content, now if Microsoft had one subscription cost for all these things I would end my Amazon account right now as I hate the company but want the usability.