Give me some insight on ECPM

Jnbs

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Mar 20, 2012
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I just started distributing ads on my apps, and want to understand more about how this works. Can a dev who uses ads explain (dumb it down lol) it to me..

Thank you in advance

Cheers
 

hopmedic

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Apr 27, 2011
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eCPM: cents per thousand views (or clicks, depending on the ad network). Makes perfect cents (ha) doesn't it? :wink:
For every thousand ads that are presented to users of your apps, you get the eCPM number of cents. What that eCPM rate is depends on a lot of things, including the time. Who knows. I know that it seems like it's a lot lower than it was a year ago... At least for me...
 

Jnbs

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Mar 20, 2012
368
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eCPM: cents per thousand views (or clicks, depending on the ad network). Makes perfect cents (ha) doesn't it? :wink:
For every thousand ads that are presented to users of your apps, you get the eCPM number of cents. What that eCPM rate is depends on a lot of things, including the time. Who knows. I know that it seems like it's a lot lower than it was a year ago... At least for me...

I get that lol.. Does it fluctuate during the day.. Because I am seeing right now that its higher than 2 hours ago..
 

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