I just started distributing ads on my apps, and want to understand more about how this works. Can a dev who uses ads explain (dumb it down lol) it to me..
Thank you in advance
Cheers
Thank you in advance
Cheers
eCPM: cents per thousand views (or clicks, depending on the ad network). Makes perfect cents (ha) doesn't it? :wink:
For every thousand ads that are presented to users of your apps, you get the eCPM number of cents. What that eCPM rate is depends on a lot of things, including the time. Who knows. I know that it seems like it's a lot lower than it was a year ago... At least for me...
Yes - it fluctuates all the time. If you look at the ecpm report for a day, you'll see it all over the map.