- 10-09-2013, 08:38 AM #1
So, the latest rumor suggests that Apple has a 13" iPad in the works, complete with a keyboard cover not unlike Touch Cover. Supposedly this would be a PC replacement.
Now, let's put aside the subtle irony of this after Tim Cook's comments last year. That doesn't matter right now.
Let's assume that this rumor is true, and I'm inclined to believe it is anyway. What does this mean? Well first off, 13" is awfully big for a tablet, though coming from Apple we can be assured it will be thin and no heavier than Surface Pro 2. But 10.6 inches is also awfully small for a PC replacement. For any convertible PC to succeed, it's got to be comfortable to use as both a PC and a tablet, and for most people 13" is right about where that sweet spot is.
Now I'm not sure what impact this product would have. You might point out that it's really hitting the same kind of market the Macbook Air is, and I suppose that would be fair. But it will be cheaper than that product. And it will run iOS, which for many is a more familiar OS (if less powerful). It's not going to matter if this thing can do everything Surface can or not. It will do enough. And more than that, it will generate buzz.
I have no doubt that Microsoft intends to expand the Surface line into this territory, but now they won't be the first to do it. And if Apple really does manage to hit all the right notes with a large-screened iPad, we may once again be faced with a situation where Microsoft is an also ran in a device category they pioneered but failed to perfect before the competition.
I don't mean to say that this is absolutely what will happen, I just wanted to present the argument for the sake of debate. So what do you think?
- 10-09-2013, 08:46 AM #2
Regardless of what Apple does or produces, the media creates a buzz about it, regardless of the value it has. Personally, I think 13" is too big. Honestly, my Surface RT is too long. I wish it was more like my old HP Touchpad. I could use it in portrait or landscape. The RT is pretty useless in portrait mode.
- 10-09-2013, 08:51 AM #3
While I agree if this is true, MS should be concerned...i find it hard to believe Apple making a 13" tablet/pc hybrid. They usually make products that are portability feasible and this device sounds like it would be too big.
- 10-09-2013, 08:52 AM #4
It is useless in portrait mode, or it's very awkward at least. But a 13" iPad is likely not intended to be a tablet as we know. Instead, Apple probably sees that market as belonging to smaller devices (it's important to remember that 7"-8" tablets and phablets are cannibalizing the 10" tablet market thanks to their added convenience, and the make a larger tablet unnecessary). This opens up a space for a new category of device. Thin, light and ultra-portable like a tablet, but capable of replacing the function of a full PC. In other words, exactly what Surface tries to do. But if we accept that 10" tablets are no longer necessary thanks to their smaller cousins, then it makes sense to go larger for a device that's not meant to be a consumption tablet at all.
- 10-09-2013, 08:55 AM #6
I have to wonder if 13" isn't on the large side for being convenient as a tablet is supposed to be. The Surface Pro can only replace a desktop when it's docked at the desk, and then the screen size doesn't matter. But, this is Apple, and it will be sure to be a hit.
- 10-09-2013, 08:58 AM #8
Whether we personally care or not doesn't matter. I didn't care about the iPad. I laughed out loud when I saw it. It was a giant iPod touch to me, and that was comical.
I was wrong- not about what it was, but about what it meant. We must take this seriously. This could be the beginning of the end for traditional PCs
- Retired Moderator
10-09-2013, 08:59 AM #9
- 4,514 Posts
I really don't see how a 13 inch iPad with a keyboard brings anything new to the market.
A 13 inch touch enabled MacBook Air? Yes, that would be major, but OSX isn't in that world yet.
iPads are looking pretty tired these days in my opinion.
- 10-09-2013, 09:19 AM #13
Apple is sure to optimize iOS for this form factor just as they have with the iPad. They will also include plenty of high-quality software for productivity and creativity just as they do with Macs. I'm not so sure full OSX is going to matter that much to the average person looking to pick up a low cost mobile PC. We're not talking about professionals or gamers here.
Edit: Who's to say it will only run one app at a time? It may, but Apple may include some form of multitasking considering the larger display size. Don't assume that iOS is incapable of change.
- 10-09-2013, 09:23 AM #14
Based on what I've seen, Lion was supposed to be the last version of OSX. The follow on OS11 was to support iOS apps and OSX apps. Providing a converged platform. But Android adoption took Apple by surprise and they had to regroup. I don't know how far out on their roadmap this convergence now is, but if Apple announces a 13" iPad, I would not be surprised that it runs both OSX and iOS apps.
You heard it here first. ;)
- 10-09-2013, 09:34 AM #16
Given the cost of existing IPads I believe a 13" model would price itself out of the market. Willy's suggestion is interesting as it would be a direct competitor to the Surface Pro. YOu will always have the crowd that will buy anything AAPL puts out but I do not foresee this being a big seller. I could be wrong though.
10-09-2013, 09:44 AM #17
- 2,777 Posts
10-09-2013, 11:05 AM #18
- 1,331 Posts
I know OP's point was related to the Surface 2 but there are already many 11.6" and 13" Windows 8 tablets or convertibles that will be released soon, and most of them look pretty darn good.
Some off the top of my head:
Lenovo Yoga 2 Pro
Asus Transformer Book T300
Sony Vaio Tap 11
You can also bet that MS/Nokia will have something planned for that segment of the market as well. I don't think MS has anything to be afraid of in terms of a 13" iPad.
10-09-2013, 12:06 PM #20
- 289 Posts
- 10-09-2013, 12:49 PM #21
10-09-2013, 01:11 PM #22
- 204 Posts
It is something for Microsoft/Google to be aware of, but I don't think it will be something to be worried about as I think it's going in the wrong direction. With a 13" iPad, I agree that they'll be cannibalizing their Macbook Air market... however they may do something like drop the air and have the iPad run iOS/OSX or something like that. The only thing that will happen is the media will praise them for anything they copy and make their own saying what innovators.
The points need to be focused on:
1) In the near future, the convergence of WP8/W8 and iOS/OSX. Google is already converged but doesn't have the software that business wants. What I mean by convergence is that I should be able to buy an app and have it run on both the mobile os and the desktop os for one purchase, have it share the same data, etc...
2) In the not too distant future, think 3 year to 5 year plan, one device to rule them all. The smartphone or a similar device as the core. You carry it as a phone, the interface is geared towards a phone. You want a tablet, you plug it into a tablet case and now you have all the features of a tablet with a tablet interface. You want a laptop, you plug it into a laptop case and now you have the features of a laptop. You want a desktop, you plug it into a desktop case you gain those features.
They could even do something cool, like when you plug it into the desktop case, it will use the graphics card in that case if you have one installed, or a supplemental CPU, or supplemental RAM...
Or we could just have all separate devices that sync over the cloud... as long as I can use an app on my phone, tablet, laptop, and desktop with the same data source I'd be fine.
- 10-09-2013, 03:15 PM #24
Its not a rumor. A Barron's writer merely provided conjecture that it makes sense for apple to blur the lines even further between their iPad product line and their macbook air in the future. Their aggressive push to make a very powerful and 64 bit arm CPU reinforces the conjecture.
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