New Nokias incoming

[vhyr]

Nokia signs strategic brand and intellectual property licensing agreement enabling HMD global to create new generation of Nokia-branded mobile phones and tablets | Nokia

 

[jmshub]

When Nokia went with Windows Phone back in the day, a large part of the reason was that they wanted to stand out in the marketplace, and in the Android ecosystem, how do you stand out with just so many manufacturers building handsets? If that was true in 2011, how much more difficult will it be for Nokia today?

Look at a brand like HTC for an example. By all accounts, the new HTC 10 is one of better Android phones available right now, our sister site Android Central is raving about it ( HTC 10 ??a second opinion | Android Central ), but I bet that this thing will be outsold by Samsung Galaxy phones 4-1, at least.

I had several Nokia phones, a Lumia 920 and a 1520, and they were both fantastic phones. But I don't know what a new iteration of Nokia could do to make their phones interesting in a way that all of the other handset builders haven't already been doing for years.

 

[HeyCori]

A "Nokia licensed" phone just doesn't have the same appeal.

 

[theefman]

For one thing they can bring a true successor to the 808/1020, albeit with a different OS, they still have the talent and expertise to do so. And since Nokia is licensing their name their financial exposure is limited yet with so many former Nokia rmployees involved in the new company the spirit of Nokia is maintained. Certainly exciting to see them return to mobile devices in full force.
Sent From my SP3i3

 

[digitaldd]

Well I guess everyone lusting for Nokia Android devices will finally get what they want.

 

[xandros9]

I hope they have the design and camera talent to do something great.

 

[jmshub]

I hope they have the design and camera talent to do something great.

Fantastic cameras were always a Nokia thing. I wonder how much of the team is still around. Didn't the head of the department move on to Apple?

 

[Sager-Naji]

A "Nokia licensed" phone just doesn't have the same appeal.

You are right. I don't think it will be the same

 

[kevin taylor12]

Originally posted by jmshub

Originally Posted by xandros9
I hope they have the design and camera talent to do something great.

Fantastic cameras were always a Nokia thing. I wonder how much of the team is still around. Didn't the head of the department move on to Apple?

The head went to Microsoft. He made the 950's cameras!

 

[Tsang Fai]

My guess is the coming Android-powered Nokia phones will attract some die-hard Nokia fans who don't like Windows Mobile. I would not be surprised that its market share will soon surpass Windows Phone.

But in the long run, I don't think sales of Nokia phones will be sustainable. The reason is simple enough - younger generations (<30 years old) think Nokia is a very old brand. Those who were born after iPhone may even don't know "Nokia".