| | 06-19-2012, 09:16 AM #1
In thinking about the unveiling of Microsoft's own tablets, it dawned on me after reading a naysayer's comment that this is a necessity. A lot of people are moaning and groaning about how different Windows 8 is - specifically the Metro interface and start screen - and how everyone is going to hate it because it's change. Then I thought about MS breaking into the tablet form factor with their own entry that leans more laptop than phone (as opposed to iOS and Android which borrows more from their respective phones than laptops).
People are still buying PCs and will continue to buy PCs. Many of those people, however, may be expecting to see the same familiar iterative upgrade in Windows 8 and will be shocked to see the new interface. But when you buy a tablet, you nearly expect it to be an interface change from your desktop or laptop. And it's okay when it's different.
I'm not suggesting this is absolutely their endgame, but I wonder if part of the strategy here is to not just make an excellent looking piece of kit, but also to help people ease in to Windows 8. I've been jonesing for a tablet for a few months now and have gotten really close to jumping on a refurb iPad 2 (Android options just don't cut it). Since I'll be coming from Win7 on the desktop, buying a Surface (RT or Pro) would give me that expected UI change that I would have gotten with an iPad - not the same interface, but still different than what I'm used to on the desktop, laptop and Trophy.