| | 02-08-2013, 06:45 AM #2
Location: Mall of America
I will be heading to MOA Saturday morning. I was hoping for a midnight party, like I know Microsoft has pulled off for other products. Halo 4 comes mind. (I didn't make the trip; I only remember seeing it listed on the Microsoft Store events calendar.)
Pros for a midnight launch event: more publicity. MS would have to coordinate with MOA, so would make it worth the trouble and expense.
Cons for midnight launch event: the Apple store, across and in full view of the Microsoft Store, would be closed. So, no iFans whom to show off our brand new tablets. The undecided, wait-and-see masses would be more likely to be there to see, instead of only diehard fans.