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  1. wpguy's Avatar
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       #1  
    Should Microsoft have made the launch of the Surface Pro be more of an event to remember? There is the big midnight event in NYC. Anywhere else? Pros/cons for a midnight launch event at your locale?
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       #2  
    Location: Mall of America

    I will be heading to MOA Saturday morning. I was hoping for a midnight party, like I know Microsoft has pulled off for other products. Halo 4 comes mind. (I didn't make the trip; I only remember seeing it listed on the Microsoft Store events calendar.)

    Pros for a midnight launch event: more publicity. MS would have to coordinate with MOA, so would make it worth the trouble and expense.

    Cons for midnight launch event: the Apple store, across and in full view of the Microsoft Store, would be closed. So, no iFans whom to show off our brand new tablets. The undecided, wait-and-see masses would be more likely to be there to see, instead of only diehard fans.
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    #3  
    Since the obvious comparison is to the Apple store, most Apple products launch at normal store hours, not a midnight opening.

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