02-10-2013, 11:18 PM #2
- 96 Posts
Here is the video:
I don't really know what to think. It's nice and it makes the tablet come across as fun, but I don't get how it's any different to the surface RT commercial. If I saw that and I didn't know anything about the surface pro, I would think the only thing different was that it comes with a pen. They should've used this opportunity to showcase it's differences from RT. Actually showing the desktop would have been useful...
- 02-10-2013, 11:27 PM #3
Why not show off how useful the device is. That commercial does NOTHING to tell people how amazing the Pro is. Microsoft needs to fire their advertising team. That commercial is ridiculous and will not help move units. Worst part is, now people are going to think it actually has good volume and will ***** that it doesn't when they get one.
- 02-11-2013, 12:05 AM #7
- 02-11-2013, 12:34 AM #9
Are you kidding me? The Surface ads have been the best ads on tv yet! I'm not used to people knowing what my gadgets are, but everybody says "hey, is that the tablet from that dubstep dancing commercial? That looks really cool, lemme see!" or something along those lines.
- 02-11-2013, 01:04 AM #11
I liked the commercial. I thought it was good to see Microsoft targeting younger people. Microsoft has the perception that its products are old, outdated, and uncool.
This ad is a good way to show the younger generation that Microsoft makes cool products, not boring stuff.
- 02-11-2013, 02:55 AM #12
And no, I probably would not have bothered to care what MSFT was doing if there hadn't been such stellar ads around it. If you want to see a bad ad, check out the wasted $4m BlackBerry spent on their SuperBowl commercial :(
- 02-11-2013, 09:05 AM #14
failure of a commercial. Tired of smirking, racially ambiguous guy. The faux climatic synth music is teeth grinding. This is a serious business tool and Microsoft needs to get serious. Your average Grammy watcher is not gong to be in the market for this. Microsoft just wasted more ad money.
- 02-11-2013, 09:27 AM #15
Just watched it and I like it.. You can see they are targeting youth and upcoming tech startups... The pen looks cool.. IDC IDC IDC when you see a surface.. You are looking at a revolutionary and beautiful device.
If they go the show off each feature route then people will say they are copying Apple..
Sent from my Lumia 900 using Board Express
- 02-11-2013, 10:24 AM #16
I like the Surface Pro ad as an initial announcement that builds on the Surface brand with follow up ads focusing on features and productivity. I think the Surface RT ads were successful in getting the product recognized. Several people have asked me something along the lines of "hey, is that the Microsoft tablet that does the 'click' thing? That's cool." Next question is usually "is it better than the iPad?"
- 02-11-2013, 11:04 AM #18
I just wish they'd air one commerical that shows the actual features and abilities of the device. I don't care for the people flailing about in an office setting like a bunch of jackas**s. I wish they'd dubstep themselves off a bridge to be honest. Commercials like these are no help to people sitting on the fence while wondering if this device has at least the same capabilities of their competition..and it strengthens the argument for the asshats that visit this forum regularly to brag and boast about their "way more advanced" devices to us.
- 02-11-2013, 11:10 AM #19
Commercials don't pull people in who are on the fence. Nobody sits there saying "oh the iPad is good and the surface is cool, Idk which to choose! Oh snap, the surface has a cool commercial, I want that!". That doesn't happen! Commercials are used to introduce a product, make people interested in it. Then they go to the stores and say "hey, I saw the commercial about the Surface thing. I wonder what that's all about!"
- 02-11-2013, 11:11 AM #20
A commercial with some guy sitting there reading off Spec's and Functions will make anyone walk out of the room to go do ANYTHING else that listen. This commercial grabs your attention, makes it fun and then directs you to surface.com. In the end, message is clear.
- 02-11-2013, 11:25 AM #22
I just think the marketing needs to be smart like this. This kind of commercial has proven to grab people's attention and hold it. I have seen plenty of Car commercials where you see all this stuff going on, and all this fancy whatnots and then BAM, there is the car. I even saw one that looked like a car commercial and I was waiting for it to see what new car was out and BAM, was all about some Vodka brand.
Technical people that want technical information will search the net. No amount of in formation in a 15-30 second spot will give what we are looking for. We just need to grab the other 98% that can't think past what the commercials tell them what they NEED and WANT... :P
- 02-11-2013, 11:32 AM #23
Even though I know about Google Now, I thought the ad for the Nexus 4 was a snooze fest.
- 02-11-2013, 11:36 AM #24
Think of the ad as the setting for an office meeting at a record company - budgets, brainstorming on a video concept, a new music track with beatboxing :)
- 02-11-2013, 01:28 PM #25
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