I could see this trend. My parents (in their 50s) have iphones and ipads. My father-in-law has an iphone. We almost bought an ipad for my grandfather...so many adults own apple products. Also, children want iphones and ipads. Teens don't want the same thing their "lame" parents and younger siblings. Something being too cool can definitely backfire.
Anywho, this is good news for us surface owners...more hype can lead to more apps and features!