I had a nice experience at "MediaMarkt" yesterday.
I was there to buy a computer for my mother, but I sneaked by the phone-section while she was trying to understand what a trackpad is.
Anyways... I stood there for a while and a rep came to me... I just said "Uhm, do you have any windows phones?" and sounded as stupid as possible... I know they always have had Windows Phones on display, but they are never turned on so I usually plug in the charger and start them up.
To my surprise he said "Offcourse! We have both the Titan and the Radar available right now, but we're getting a really sweet Nokia-phone in a couple of weeks if you can wait.". I asked him to tell me a little more about these Nokia phones and he sounded quite interested himself... So I slapped out my Lumia 800 and he went "You *******! I've been eyeing them and waiting to try them..."
We talked a bit and he was genuinely interested in the system and asked a few questions... He then said "Well... I'm an Android guy right now, and Iphone is not an option... Maybe Windows Phone is."... We talked a bit more and then he said "It's weird that there aren't more people asking for Windows Phones seeing how fluid and smooth they are...". So it looks like the reps are getting their head turned around a bit... But public knowledge is still low.
I also told him about the sales incentives coming soon... And he said "Well... I work for the wrong company and will never see a penny..."
I was pleasently surprised!