They released it less than two weeks ago, price is not coming down any time soon. Its already $100 for ab upgrade and $500 without, so its pretty cheap. Anecdotally it seems to be selling well and they are going to release new colors soon.
newegg.com has it for 29 bucks with a new contract keep ur eye out around fathers day they suppose to have new colors they may have it $50 or free with a contract or something u never know