- 02-05-2013, 09:46 PM #1
I'm seeing commercials, web commercials, billboards, web banners, news articles, blog posts, etc. etc. about the new Blackberry, yet I never see anything for Windows Phone 8, except maybe a small promo poster at a Rogers store. Just today, news outlets were on site at the Blackberry launch. People are talking about the new Blackberry, but I rarely hear people talk about Windows Phone unless I bring it up. I don't see news outlets attending the Windows Phone events.
With all this popularity Blackberry has, how come Windows (also a popular well-known brand) hasn't been able to grab this much attention? Microsoft and Nokia had an excellent opportunity to dominate while Blackberry was down... and now that they're in the limelight again, I have a feeling it's going to push WP to 4th spot again. Which sucks for such an awesome OS (minus the 8 key missing features WPCentral covered :) ).
What are your thoughts?
- 02-05-2013, 10:48 PM #5
Seriously? This is not the high school cool lunch table debate, I'm in the NY metro area and trust me wp8 is buzzzn people do notice it.. I've known people in other continents(blkbry) that won't even think twice about switching loyalties just because.. Marketing has a funny way of dividing consumers!
- 02-05-2013, 11:01 PM #7
02-05-2013, 11:24 PM #10
- 30 Posts
I live in Canada and I see tons of WP8 ads on TV. There is a lot of buzz in the media about BB but that is because BB10 was the last chance to save an iconic company. The buzz will fade very quickly. I checked out the BB10 today, its an OK phone but it has zero wow factor. It probably stands out the least among all the other phones on display. By they way seeing as this was the first day it went on sale in Canada, I was the only person looking at it or asking questions about it in the Rogers store.
02-05-2013, 11:25 PM #11
- 878 Posts
All I know is that if BlackBerry gets Instagram before WP does... I'll be a bit peeved. Not that I care about Instagram, but it would be very symbolic. Apparently BB has created a good system to easily port from Android to BB... that could be a very wise investment for them.
02-05-2013, 11:31 PM #12
- 982 Posts
Both platforms have lots of media attention... but I think I've seen more positive remarks in reviews and raves of Blackberry than I have in those of WP8. I dunno why... I've just always assumed that people see "Microsoft" as uncool and have negative predispositions about them and their products.
People can easily look over things or only see one side of things if they happen to have a predisposition (possible example: Pocketnow demonstrated searching for an app on a Z10, but said that WP doesn't have that ability... incorrectly, of course... and concluded that Z10 has a great advantage)
- 02-06-2013, 12:11 AM #13
Man.. Um, truthfully Microsoft is just being way to nice, throwing softballs. They need to convert the iOS kids. They need to push bombastic commercials. Everyone saw that Superbowl commercial, eff that, their "BlackBerry Keep Moving" blew the Superbowl one away! They need to treat this as a mass convert experience, and they need MobileWorldConference to relay all any update details. MWC isn't the mainstream place to do that, Superbowl is, STRIKE!
Point is, they need 8.5 to show that, "There is no reason, I would ever wanna get an iphone, ever again! And that BB10 looks obviously lame compared to 8.5!!!"
(BB10 managed to do that though, vice-versa.) Even though this might not be true, they did it! They've won the masses, Convert the consumers, and attracted the enterprise they need, they did the impossible (marketing, design, development, app-relationships, execution)
I love me Windows Phone, I really do, my next phone I'll get on 8.5 later this year, but "Live Tiles make Windows Phone a better match for Jason" isn't enough. Chrome's "Google Chrome Speed Tests" worked, and I don't even like Chrome, but it sure got attention. "Sony Tablet - Two will (1st episode) - Official Commerciall" works too. I use Internet Explorer because I do like pinning, but "Child of the 90's," just doesn't work that well. They need to win, and marketing is everything. i.e. "Sony Playstation 2 Mountain" "David Lynch's PS2 commercial - Bambi" "Xbox 360 Skydiving Commercial HD"
(I suck so bad, I had a bunch of youtube embeds, I sorry. So this might be confusing.)
Last edited by Blu3V3nom07; 02-06-2013 at 12:23 AM.
- 02-06-2013, 01:54 PM #15
Comparing WP8 to BB10 launch in the UK - WP8 - every newspaper had full page adds for the 8X and lumia 920 running every day for weeks. Billboards in all the stations which are still going four months later with the "meet yours" tagline adds on TV with UK celebs which are still going four months later.
So far for BB10 there was a full page story in most of the papers that commented more on Alicia Keys new role in the company than the new phones. Ive not seen any TV ads or billboards and I have only seen ads for the phones in a few papers. Also note that the phone has been released over here already and I havent noticed one in the wild yet either but i do so a large number of WP8.
Would say after all of that in the UK WP8 is definitely more popular at the moment.
- 02-06-2013, 02:00 PM #17
RIM, Microsoft, Sony, Apple, etc all market hard during product launches. It shouldn't be surprising that RIM is advertising harder for their brand spanking new Z10 phone versus a WP8 phone that has been on the market for 3+ months.Please read our Community Rules & Guidelines
- 02-06-2013, 02:25 PM #19The craziest member on WPCentral!
SONY Windows Phone 8.1 release sometime in June!
- 02-06-2013, 08:03 PM #20
02-06-2013, 09:05 PM #21
- 3,260 Posts
The buzz is simply because BB was all but pronounced dead. Its up again and they are spending money to advertize it. Admittedly, it doesn't look all that shabby as compared what you might see from Android but it is what it is. Besides, BB was before IOS. Many owned one so it has a built in following. Beyond that, maybe you live in a rural town where ad buys are just scarce. I see wp ads all over Las Vegas and on TV.
- 02-07-2013, 04:10 AM #24
IMO Blackberry has been in the media a lot over the last year with all the doom and gloom articles... Another thing is Blackberry has one sole market to focus on vs MS launching windows8, windows phone 8,new office, getting into the hardware game etc (part of the reason I think MS hasn't been overly focused on WP8). also RIM was once the dominate king of the mobile market that took a fast free fall.
BB10 is absolutely plastered everywhere I went this week BUT like Blackberry I'm also canadian eh
02-07-2013, 04:16 AM #25
- 78 Posts
In UK, perhaps, but worldwide BB ne'er was the king. Also reasoning "Because they've been in doom & gloom articles" isn't really that sound, since that same has affected Nokia just as much, or even more so. Admittedly, BB has sizable fanbase still to fall back on.
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