Well I had an idea what it the reasoning was but I was hoping someone would tell me something different. I know for the most part that people call their items female names or using female terms because they have a 'relationship' with them. This is usually 'men'. But I was hoping we'd get away from that in reference to a company or product. :/
Maybe that person is not a native English speaker. For example, in my native language, all company names are masculine. So we do refer to Nokia (or MS or Google) as 'he'. Nothing wrong with it. BTW, we refer to Windows (both the OS and the actual object) as 'she', Android as 'he', chair as 'she', table as 'he', bottle as 'she', tree as 'he', flower as 'he', clock as 'she', book as 'she', etc. So it's perfectly normal to refer to an inanimate object/product/company as 'he' or 'she'.
This isn't affection or anything... It depends on the language. Some objects can even change gender. Like in my language, the moon is masculine (he), but the full moon is feminine (she). So the moon becomes a 'she' for a couple of days each month.