I might be indulging in childish fantasy, but I wonder if I'm the only one who thinks themed phones would be cool. A grim reaper phone would be pretty awesome with some sick engraved, possibly led lined unibody design where the LEDs could match your theme color would be awesome.
Introducing the Samsung Reaper S
(Fade in from black to a GS3 taking a shower with curtain drawn.)
**Knock, Knock, Knock**
(GS3 continues on cluelessly)
**Sign-in sound of a door opening plays**
GS3 - Honey? Honey is that you?
(Curtain swings open to reveal the awesome lines and design of the Samsung Reaper S as it 's display shows a nasty looking grim reaper which draws back it's scythe and swings, making a slashing sound.)
(GS3 loads up a lightsabre app and they do battle. Fade to black with the slashing effect and a body falling to the floor.)
To sum things up, yes ATIV S is a terrible name.