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Yeah, Xbox and Microsoft as a whole are a bit inconsistent with their actions, always changing strategies and messaging. In this case, they probably realized making this ecosystem is not as simple as they thought, which is unfortunate because it's not something they can go back on. They have...

So, what does Halo need? Well, after a lot of turbulence, it looks 343 has finally stabilized and found a place where it has a consistent development and an engaged player base, but as is, Halo Infinite didn’t reach its full potential of reaching a bigger audience in a new generation of FPS...

Bonus: Halo This section is more of a personal opinion/suggestion directed specifically at Halo and 343i Halo is one of the most influential franchises in the gaming space. After 20+ years of existence, it’s fascinating that it is still ongoing with Chief’s story that started with the first...

Management/Branding Management and branding are two topics that have been a cause of a lot of discussion in the Xbox community in Twitter or Reddit for example, mostly in a negative way, seen by many as a weak point for Microsoft. Even though these are two distinct elements they are very...

The ecosystem One of the biggest things Xbox has been known for is the platform experience. In recent years, Xbox usually had the best services for the best price and the most technically advanced hardware, and it’s what kept the community so loyal to the brand, and what attracted most of the...

Context: This is one out of multiple sections from a letter I made collecting feedback about the most commented flaws from Xbox in the recent years. 1st-party games When talking about first-party games, Microsoft has a certain fame in part of the game industry for not producing quality games...