- 01-08-2012, 11:13 AM #3
01-08-2012, 02:37 PM #7
- 1,107 Posts
I'm surprised how many don't seem to get it.
Carriers don't want Windows Phones or are not ready to do any work to get it sold. Of course Nokia or any other WP manufacturer wants to sell them as widely as possible, but that's not simply possible yet.
Nokia has given exclusivity to At&t and probably given with MS some incentives to get the phone for At&t and that "hero" status. It needs to start from somewhere and time will tell if it's this.
- 01-08-2012, 05:05 PM #9
- 01-08-2012, 06:12 PM #10
- 01-08-2012, 06:33 PM #11
Nokia and MS could persuade sprint and version easily if they wanted to. I mean the evidence that windows phone are the highest rated phones on the market by consumers. People buy these phones and love them. People from sprint and version just need a better choice and the 900 is definitely it.
- 01-08-2012, 07:17 PM #13
As for Sprint, they are a small carrier and cannot push a new OS. Palm tried to launch with sprint, and the Pre was Sprints biggest launch up to that date and the OS still failed. Sprint learned from that and now they stick with affordable, proven platforms. WP has to be popular BEFORE Sprint will pick it up in any meaningful way.
If AT&T is able to make people want WP, Verizon will pick it up. If Verizon picks it up, Sprint will as well because costs of CDMA variants will drop due to production scale. That is what happened with the iPhone, and with Android (though it was Verizon that made it popular and ATT and Sprint picked it up). It always starts with one carrier.
01-08-2012, 08:11 PM #14
- 257 Posts
- 01-08-2012, 08:14 PM #15
- 01-08-2012, 08:19 PM #16
- 01-08-2012, 09:07 PM #17
The 900 can be pretty big with AT&T alone. And early on, that exclusivity may actually help it rather than hurt it.
There's going to be a very strong ad push by Nokia, MS, and AT&T. People will know about the 900. There will be a buzz. And just like the iPhone and Droid before it, not everyone will be able to get it easily.
It will be a phone that is only attainable if you belong to the exclusive AT&T club. And AT&T will make sure you know that.
- 01-08-2012, 09:42 PM #18
- 01-08-2012, 09:49 PM #19
The exclusivity enabled it to get Hero status on AT&T. That means an advertising push as well as sales incentives. If it was available everywhere, that wouldn't happen. It would be treated as just another phone on all the carriers. There would be no reason for a carrier to spend a lot of money pushing it because people could buy it elsewhere.
Being on one carrier and getting focus is better than all carriers and no special treatment.
- 01-08-2012, 10:02 PM #20
- 01-08-2012, 11:06 PM #21
- 01-08-2012, 11:25 PM #22
I have to disagree about nobody knowing about the phone no matter how many commercials air. If there's enough advertising, people will hear about it. People will know.
And if it helps for AT&T, then that means it helps for MS and Nokia. If AT&T has any exclusivity with the phone, they will take any success and try to push that into bigger success.
Then maybe with WP8 we'll see high end phones on all carriers. Or maybe not. If exclusivity yields enough success for AT&T, they might pay for more exclusivity.
But the cool thing if you're another carrier is that WP isn't exclusive to Nokia. So if AT&T gets success with its hero phone, then Verizon, Sprint, and T-Mo could push for companies like HTC and Samsung to step it up.
In the end, it might mean better devices all around.
- 01-09-2012, 12:21 AM #23
01-09-2012, 03:59 PM #24
- 228 Posts
Nokia is in no position to make demands, they have no leverage right now. They have even less leverage over AT&T than Pantech (what does that tell you?). They want to re-establish a marketshare in the U.S. market. In order to do so, they have to make concessions to the carriers.
Here's a basic run-down:
NOK: Hey, AT&T, we have these phones that we are thinking about producing, do any of them interest you?
ATT: Hmmm, yes, there is one phone on your product planning roadmap that may interest us, tell us more about it.
NOK: Well, it has blah blah blah, blah blah blah, and blah blah blah.
ATT: Well, we like the phone, but we want it to look like blah blah blah, we want you to disable blah blah blah, we want you to add blah blah blah, and most of all, we want exclusitivity on this phone.
Then they hash it out for the next year or so as the phone gets developed. Do not underestimate the demands that carriers will make, something as simple as "we want it in AT&T blue" is a make it or break it proposition, especially if the phone manufacturer has no leverage. If any of you are familiar w/ the Nokia X7, then that's a good example of something that went horribly bad in the final hour before it was to launch w/ AT&T. And that phone was in the works for at least a year and a half.
The iphone was different. All the carriers thought it was a bad idea and slammed the door on el jefe, but the then CEO of Cingular Wireless took a giant risk and signed up for it. Neither party, Cingular nor Apple, had leverage over the other. It wasn't until the iphone shot off like a rocket into space that Apple had AT&T by where the sun don't shine. That relationship was love & hate. AT&T loved the iphone cash cow, but hated the leverage Apple had over them.
Similar deal w/ Android. AT&T loves the Android cash cow, but hates the problems that the OS introduced to the company.
That's why I sez, AT&T is secretly rooting for Nokia and WP7 (and I didn't come up w/ conclusion, either...). But they expect something in return that starts with $. So if they think an exclusivity to Ace is going to give them that initial ROI bump, then they will demand it and it will be non-negotiable.
Let's get another thing straight. Carriers don't make money off of subsidized phone sales. They make money off of new contracts and renewals. A customer that leaves VZW for AT&T because of a phone means exactly that -- +1 for AT&T and -1 for VZW in the accounting books. Kick your competitor in the nads while going up one stair at the same time.