Nokia is doing a great job of spending money (that they don't have) on TV commercials. Why isn't Microsoft opening the war chest for this. This whole launch seems disjointed (botched). There hasn't really been a true "launch date" as every carrier in every country has had a different launch. I haven't seen a TV commercial for the supposed signature phone, no commercials for WP8 in general; just surface commercials and Win 8 commercials. They need to show the seamless integration between the UI of the two (or three if you count RT) platforms. They need to get these beautiful devices and the UI in front of the world- in everyone's faces all the time. I just don't get why we aren't inundated with ads...