So by all accounts, "engagement" is the new god in the console industry.
"Monthly Active Users," or MAU, is the primary way Microsoft measures the success of its Xbox Live platform, which is growing at an impressive rate. More engaged users mean more spending on Xbox Live, whether it's on movies and TV shows, subscriptions such as EA Access, or on games themselves.
We revealed recently how Microsoft is planning to open up Xbox Live Clubs to developers to help Xbox players stay connected to the network for longer, even when they're not at their computers or consoles. The primary method of achieving this will be the Xbox app, which is available across Windows 10 devices, iOS, and Android.
If Microsoft wants to make Xbox Live the defacto social network for gaming, there are some key things it needs to address.
Full story from the WindowsCentral blog...
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