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  1. gibbyhome's Avatar
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       #1  
    Am I the only one that thinks Microsoft Needs to do more advertising ?
    what happened to that 1/2 a billion in advertising ?

    I see nothing in the US
    I do know that in Novermer they did stuff on ATT but that was it
    now that sprint and verizon have Windows Phones I have not seen 1 Add on either carrier
    even T Mobile has 2 phones and 0 advertising.

    I see adds on the web all over the place but we need this on TV ...
    we need that Droid add Drilled into our heads like everone else in the US Knows what a Droid is.. There is no Reason why this is not a Windows Add over and over, My GOD they can Push ZUNE PASS, XBOX Gaming, FACEBOOK Intergration Pictures HUB.. So on and So on
    they can even talk about how in less than 1 year they are #3 in Apps in the App Hub passing Blackberry ..
  2. 3migo's Avatar
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    #2  
    After winter ended, I didn't see another WP7 ad on TV. Microsoft has pushed up their advertising in stores, by putting in large demo kiosks in Best buy, etc, but their advertising is crap.

    As someone else suggested, fire the advertising team, start over, and steal a line from Apple. Make short, simple commercials that highlight the phones capabilities.
  3. TheWeeBear's Avatar
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    #3  
    Same here in the UK. I think i saw one WP7 ad in October last year, I've never seen one since. Needless to say i see Android, iphone and ipad ads constantly.

    If only Microsoft would show potential customers what the phone can do instead of arty farty ads, they could really be onto a winning campaign.

    They already have a winner in my eyes but it's not me they have to convince.
  4. 3migo's Avatar
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    #4  
    Quote Originally Posted by TheWeeBear View Post
    Same here in the UK. I think i saw one WP7 ad in October last year, I've never seen one since. Needless to say i see Android, iphone and ipad ads constantly.

    If only Microsoft would show potential customers what the phone can do instead of arty farty ads, they could really be onto a winning campaign.

    They already have a winner in my eyes but it's not me they have to convince.
    I think the main problem Microsoft had with their ads, was that they advertised the phone as a get in, get out fast phone. When most people want to spend a ****load of time on their smartphones. While the advertisements were appealing to me, as I had been wishing for a live-tile style ability for iOS, as I was tired of opening up apps just to get simple information; the advertisements didn't appeal to that many people, and they didn't highlight all the features the OS had to offer.
  5. PineappleJoe's Avatar
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    #5  
    I'm with Weebear, from my own research I bounded into an orange shop ready to get my phone, asked the guy about it and he knew nothing. Because he was told nothing. Even the microsoft rep who comes into our store uses an iphone. Ironically since seeing my phone (samsung omnia 7) a number of friends have been converted, guess it's up to me!
  6. TheWeeBear's Avatar
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    #6  
    Indeed PineappleJoe same here, i went into my 3 store on launch day and guess what, not a single WP7 in sight, no one had even heard of it, same with the other network stores, none had a single WP7 handset.

    I had to wait about a fortnight before I was able to get one.

    Like yourself (and no doubt a lot of others) anyone I have showed my Omnia to just say wow that's so easy to use.

    So far i have converted 4 to the platform, 2 from iPhone and 2 from Android.

    They have no regrets whatsoever in changing. Any more and I will me asking Microsoft for commission. LOL :)
  7. 3migo's Avatar
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    #7  
    Quote Originally Posted by PineappleJoe View Post
    I'm with Weebear, from my own research I bounded into an orange shop ready to get my phone, asked the guy about it and he knew nothing. Because he was told nothing. Even the microsoft rep who comes into our store uses an iphone. Ironically since seeing my phone (samsung omnia 7) a number of friends have been converted, guess it's up to me!
    As of this point in time, all Microsoft representatives in the US are required to own a WP7 phone. My cousin works for the Microsoft marketing team, she used to have an iPhone, but Microsoft forced the team to switch.
  8. jesdt's Avatar
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    #8  
    Early this year, Microsoft had a huge ad campaign in Germany, with tv spots, Vodafone and Telekom posters everywhere on the streets, it was quite prominent. Though, my guess would be that this wasn't as successful as expected.

    Probably the most successful campaign are the huge discounts granted on WP7 devices lately. I got my 16GB Omnia 7 for 200€ at a Telekom Shop (without contract!), which usually tries to sell it for ridiculous 600€. They even had it at 180€ for 2 weeks previously. LG Optimus is sold at 150 bucks, another from HTC at 220€. I don't have to tell you that quality hard- and software like this is selling like hot cake. I'm pretty sure, at least here, this helped to spread WP7 in the crowd.
  9. condemned's Avatar
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    #9  
    Mango should've been released earlier, like in June or something.

    Honestly, Nodo wasn't that good of an update. Copy/paste, faster app/game load times, and all the other minor stuff like WiFi improvements should have been there from the start.

    1 year in the tech industry can change a lot.
  10. PineappleJoe's Avatar
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    #10  
    Quote Originally Posted by 3migo View Post
    As of this point in time, all Microsoft representatives in the US are required to own a WP7 phone. My cousin works for the Microsoft marketing team, she used to have an iPhone, but Microsoft forced the team to switch.

    Yeah sorry fella, meant no disrespect!

    Just says something here in the UK when the rep knows less than me!

    The american Xbox at least had some info in their xbox live stream about it (with free avatar prop that I procured at great expense =D)
  11. 3migo's Avatar
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    #11  
    Quote Originally Posted by condemned View Post
    Mango should've been released earlier, like in June or something.

    Honestly, Nodo wasn't that good of an update. Copy/paste, faster app/game load times, and all the other minor stuff like WiFi improvements should have been there from the start.

    1 year in the tech industry can change a lot.
    I agree. The average consumer has already made up his/her mind on the platform, assuming that they've even heard of WP7. Microsoft really needs to pick up their advertising once mango launches, change everyones mind about what WP7 is.
  12. jalb's Avatar
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    #12  
    Quote Originally Posted by PineappleJoe View Post
    The american Xbox at least had some info in their xbox live stream about it (with free avatar prop that I procured at great expense =D)
    I never did get that to work. :(
  13. PineappleJoe's Avatar
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    #13  
    Quote Originally Posted by jalb View Post
    I never did get that to work. :(
    I launched a daring international raid to get it here in the UK. I had just spent 420ms points on a gold lancer avatar prop as well but now i'm windows phone all the way!
  14. TheWeeBear's Avatar
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    #14  
    I got my WP7 avatar prop for my US account OK but was too late to get it for my UK one by using the workaround, the ad for it had vanished by the time i was going to get it Grrrrrr.
  15. BORIStheBLADE's Avatar
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    #15  
    Here's another one besides that.. After buying my HTC Trophy I went to three Verizon stores in my area and none of them had one accessory for my WP7 phone.

    Mind you I pick up my phone months after launch..
  16. PineappleJoe's Avatar
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    #16  
    Quote Originally Posted by BORIStheBLADE View Post
    Here's another one besides that.. After buying my HTC Trophy I went to three Verizon stores in my area and none of them had one accessory for my WP7 phone.

    Mind you I pick up my phone months after launch..
    Shouldnt matter though should it? You'd think they'd stock it anyway, in a world where you can still get cases for a nokia 3210 there's no excuse.
  17. TheWeeBear's Avatar
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    #17  
    Quote Originally Posted by BORIStheBLADE View Post
    Here's another one besides that.. After buying my HTC Trophy I went to three Verizon stores in my area and none of them had one accessory for my WP7 phone.

    Mind you I pick up my phone months after launch..
    You sir have the patience of a saint, i had to get mine on launch day in October.

    Only thing that stopped me was no one had the damned thing LOL (Took me 2 weeks to get one grrrr)

    Only thing i've bought for mine is BT headphones which I love. Other than that I can't think of any accessory i want.
  18. PineappleJoe's Avatar
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    #18  
    Quote Originally Posted by TheWeeBear View Post
    You sir have the patience of a saint, i had to get mine on launch day in October.

    Only thing that stopped me was no one had the damned thing LOL (Took me 2 weeks to get one grrrr)

    Only thing i've bought for mine is BT headphones which I love. Other than that I can't think of any accessory i want.
    RED SILICONE CASE COVER FOR SAMSUNG OMNIA 7 I8700 +FILM | eBay

    Not tempted? ;)
  19. TheWeeBear's Avatar
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    #19  
    Quote Originally Posted by PineappleJoe View Post
    I did have a silicone case for my ipod touch, it gave me the creeps the way it felt.
    So i can safely say NO i'm not tempted. :)
  20. PineappleJoe's Avatar
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    #20  
    Quote Originally Posted by TheWeeBear View Post
    I did have a silicone case for my ipod touch, it gave me the creeps the way it felt.
    So i can safely say NO i'm not tempted. :)
    Just cover it in sonic the hedgehog stickers like me. Mwah ha ha
  21. TheWeeBear's Avatar
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    #21  
    Quote Originally Posted by PineappleJoe View Post
    Just cover it in sonic the hedgehog stickers like me. Mwah ha ha
    That might work. :)
  22. bear_lx's Avatar
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    #22  
    totally agree on this one... c'mon microsoft, step up the advertising. the zune hd died because of no advertising and it could have been better than the ipod touch. most people dont even know what a zune hd is? when mango is released, it would be very wise to do it with a huge marketing campaign, make deals with the carriers. i dont have a marketing degree and i could come up with something catchy, and practical.
  23. theefman's Avatar
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    #23  
    Been here before, we'll have to wait and see if MS has learnt their lesson from a year of poor sales. If they havent, its bye bye WP7.
  24. mindfrost82's Avatar
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    #24  
    I'm hoping they're waiting to get Mango out since it will mean all new devices too. Our existing ones will be upgraded, but they're also not really coming out with any new NoDo devices now that they have some on the 4 major US carriers.

    Now we're waiting for Mango devices to come out and I'm hoping we'll see the TV ads rev up again.
  25. DavidinCT's Avatar
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    #25  
    Quote Originally Posted by mindfrost82 View Post
    I'm hoping they're waiting to get Mango out since it will mean all new devices too. Our existing ones will be upgraded, but they're also not really coming out with any new NoDo devices now that they have some on the 4 major US carriers.

    Now we're waiting for Mango devices to come out and I'm hoping we'll see the TV ads rev up again.
    About 2 weeks ago, I was traveling in NY(long Island) and I heard a radio ad for Verizon and Windows Phone 7, 2-3 times actually in a 1 hour window(a Pop/top 40 station). SO they are out there (first one I heard with verizon promoting it tho).

    I agree with you, I think the big push is going to be when mango devices hit. Microsoft did a lot of ads when it first came out, they even pushed into the new year. Now it's word of mouth time, people who have them will talk about them, sales people (who are not apple fanboys) will show them the options and let them look at them.

    Sales and other aspects show that WP7 is doing pretty well in the marketplace, Not Apple or Android good but, over all a lot better than a lot of people expected for a 8 month old phone/OS.

    Time will tell but, it will be here...

    Quote Originally Posted by theefman View Post
    Been here before, we'll have to wait and see if MS has learnt their lesson from a year of poor sales. If they havent, its bye bye WP7.
    Microsoft has a 5 year plan with Windows Phone 7. So, if it's a slow year, don't worry, things will pick up when Mango and 2nd gen devices hit in fall. Look towards a Major ad campain and I am sure it will be agressivly targeting what Apple and google don't do....
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