07-24-2011, 10:52 AM #1
- 561 Posts
Am I the only one that thinks Microsoft Needs to do more advertising ?
what happened to that 1/2 a billion in advertising ?
I see nothing in the US
I do know that in Novermer they did stuff on ATT but that was it
now that sprint and verizon have Windows Phones I have not seen 1 Add on either carrier
even T Mobile has 2 phones and 0 advertising.
I see adds on the web all over the place but we need this on TV ...
we need that Droid add Drilled into our heads like everone else in the US Knows what a Droid is.. There is no Reason why this is not a Windows Add over and over, My GOD they can Push ZUNE PASS, XBOX Gaming, FACEBOOK Intergration Pictures HUB.. So on and So on
they can even talk about how in less than 1 year they are #3 in Apps in the App Hub passing Blackberry ..
- 07-24-2011, 11:07 AM #2
After winter ended, I didn't see another WP7 ad on TV. Microsoft has pushed up their advertising in stores, by putting in large demo kiosks in Best buy, etc, but their advertising is crap.
As someone else suggested, fire the advertising team, start over, and steal a line from Apple. Make short, simple commercials that highlight the phones capabilities.
- 07-24-2011, 11:52 AM #3
Same here in the UK. I think i saw one WP7 ad in October last year, I've never seen one since. Needless to say i see Android, iphone and ipad ads constantly.
If only Microsoft would show potential customers what the phone can do instead of arty farty ads, they could really be onto a winning campaign.
They already have a winner in my eyes but it's not me they have to convince.
- 07-24-2011, 12:09 PM #4
- 07-24-2011, 12:21 PM #5
I'm with Weebear, from my own research I bounded into an orange shop ready to get my phone, asked the guy about it and he knew nothing. Because he was told nothing. Even the microsoft rep who comes into our store uses an iphone. Ironically since seeing my phone (samsung omnia 7) a number of friends have been converted, guess it's up to me!
- 07-24-2011, 12:38 PM #6
Indeed PineappleJoe same here, i went into my 3 store on launch day and guess what, not a single WP7 in sight, no one had even heard of it, same with the other network stores, none had a single WP7 handset.
I had to wait about a fortnight before I was able to get one.
Like yourself (and no doubt a lot of others) anyone I have showed my Omnia to just say wow that's so easy to use.
So far i have converted 4 to the platform, 2 from iPhone and 2 from Android.
They have no regrets whatsoever in changing. Any more and I will me asking Microsoft for commission. LOL :)
- 07-24-2011, 12:39 PM #7
- 07-24-2011, 12:50 PM #8
Early this year, Microsoft had a huge ad campaign in Germany, with tv spots, Vodafone and Telekom posters everywhere on the streets, it was quite prominent. Though, my guess would be that this wasn't as successful as expected.
Probably the most successful campaign are the huge discounts granted on WP7 devices lately. I got my 16GB Omnia 7 for 200€ at a Telekom Shop (without contract!), which usually tries to sell it for ridiculous 600€. They even had it at 180€ for 2 weeks previously. LG Optimus is sold at 150 bucks, another from HTC at 220€. I don't have to tell you that quality hard- and software like this is selling like hot cake. I'm pretty sure, at least here, this helped to spread WP7 in the crowd.
- 07-24-2011, 01:23 PM #9
Mango should've been released earlier, like in June or something.
Honestly, Nodo wasn't that good of an update. Copy/paste, faster app/game load times, and all the other minor stuff like WiFi improvements should have been there from the start.
1 year in the tech industry can change a lot.
- 07-24-2011, 01:48 PM #10
- 07-24-2011, 01:54 PM #11
- 07-25-2011, 07:31 AM #17
Only thing that stopped me was no one had the damned thing LOL (Took me 2 weeks to get one grrrr)
Only thing i've bought for mine is BT headphones which I love. Other than that I can't think of any accessory i want.
- 07-25-2011, 07:53 AM #18
- 07-25-2011, 09:17 AM #22
totally agree on this one... c'mon microsoft, step up the advertising. the zune hd died because of no advertising and it could have been better than the ipod touch. most people dont even know what a zune hd is? when mango is released, it would be very wise to do it with a huge marketing campaign, make deals with the carriers. i dont have a marketing degree and i could come up with something catchy, and practical.
- 07-25-2011, 10:37 AM #24
I'm hoping they're waiting to get Mango out since it will mean all new devices too. Our existing ones will be upgraded, but they're also not really coming out with any new NoDo devices now that they have some on the 4 major US carriers.
Now we're waiting for Mango devices to come out and I'm hoping we'll see the TV ads rev up again.
- 07-25-2011, 10:49 AM #25
I agree with you, I think the big push is going to be when mango devices hit. Microsoft did a lot of ads when it first came out, they even pushed into the new year. Now it's word of mouth time, people who have them will talk about them, sales people (who are not apple fanboys) will show them the options and let them look at them.
Sales and other aspects show that WP7 is doing pretty well in the marketplace, Not Apple or Android good but, over all a lot better than a lot of people expected for a 8 month old phone/OS.
Time will tell but, it will be here...