08-24-2011, 02:37 PM #1
- 83 Posts
I've been thinking about what microsoft could learn from HP's missteps with webOS and it dawned on me. While there may still be little interest in the WP7 OS (as was the case with webOS), dirt cheap hardware will get people to give your OS a chance even when they had no prior interest. if you haven't been hiding under a rock for the past few days, check out the sales/demand for HP's Touchpad.
With mango just around the corner and new WP7 hardware expected to come out, Microsoft should do with their current WP7 phones what HP did with their touchpads. They should work with HTC, Samsung, & LG and sell off their current inventory of WP7 phones at no-contract prices of $50-100. I would think that with the poor sales WP7 is having so far, there is a lot of inventory out there. Microsoft has deep enough pockets to subsidize the phones. I think potential dividends of having more people using WP7 phones in the long run far outweigh the near term cost of subsidizing these phones.
- 08-24-2011, 03:06 PM #2
Here's to hoping!
- 08-24-2011, 03:57 PM #3
hm,, How to drive a company into a hole! dont think MS wants to learn that. lol ;)
givign phoens away at a cheaper price could help ... they might only lower it once the new phoens come out ( witch they always do )
and i think Nokia is working on low end WP with the hardware not being AS good as the highend ( like android does )
- 08-24-2011, 05:04 PM #4
Tablets != phones.
Samsung Focuses have been pretty much dirt cheap for months (as little as $0.01), but people aren't snapping them up. I suspect it's the contract cost. A $100 no-contract tablet is quite a bit more attractive than a $0.01 phone that requires a $70/mo contract and possibly switching providers.
- 08-24-2011, 05:23 PM #5
That said, Nokia is VERY interested in going after the low-end market. Much of their smartphone sales are budget-priced Symbian phones in developing countries. There is absolutely no way they would switch to Windows Phone if it meant they would have to leave that market behind. Nokia just today announced 3 low-priced phones, and they're actually pretty nice! 1GHz CPUs, Gorilla Glass covering, IPS LCD screens, etc. So, if there's anybody who can undercut the competition but still make a quality product, it's Nokia.
- 08-24-2011, 05:28 PM #6
They make a lot more sense if you're talking pay-as-you-go plans or unlocked phones. My understanding is that unlocked smartphones are much more popular in Europe than here in the USA. Google and Nokia both had no luck whatsoever trying to sell unlocked smartphones in the US.
08-24-2011, 05:56 PM #7
- 83 Posts
- 08-24-2011, 08:14 PM #8
The problem with such a strategy is that it would turn into something that customers would expect.
If there were decent level smartphones for sale off-contract for $100, then how would you ever get customers to later buy a similar class phone for $400?
- 08-24-2011, 08:24 PM #9
hmmm would make peoples current phones worthless basically and if they wanted to sell them to get a later model then they would get nothing for it.
I think the best way would be promote/advertise and maybe set up lots of competitions or something to get them into peoples hands and use word of mouth
- 08-24-2011, 08:27 PM #10
Yeah. Contests and competitions to give them out free may actually be better than selling them cheap.
If they give it free, then people believe that they were fortunate enough to get something of great value free.
But if they sell it cheap, it's value becomes the selling price.