1. theefman's Avatar
    WP7 was outsold by bada AGAIN in Q3, according to figures from Gartner Gartner: Windows Phone sales flat in Q3 2011 | WinRumors. I think it was a huge mistake to basically sit back for the whole launch year and watch as the competition solidified its position and not even try to bring WP7 to the public's attention. Should have spent more time bringing the Xbox 360 and WP7 together than chasing bloody angry birds! One can only hope Nokia's efforts pay off but seriously MS has a lot of work to do if google isnt going to be the runaway dominant force in smartphones.

    Personally, I prefer my mobile devices without malware!
    11-15-2011 09:57 AM
  2. selfcreation's Avatar
    meh , they are doing it now. they should be more like apple when it comes to advertising.

    but i think they are doing enough ,specially with the NYC event , and also advertising is MORE the responsibility of Samsung , Nokia ,HTC and LG ect.. then it is MS.

    At lease NOKIA took it to heart with the UK event coming.( they dont really have a choice considering they are relying on WP to take them out of the HOLE they dug) HTC also had a big WP event earlyer this year...

    better late then never.
    11-15-2011 10:02 AM
  3. ryude's Avatar
    Microsoft is depending on Nokia's relationship with the European market, which if it succeeds could easily push WP sales into the 10-20% marketshare in a few years.
    11-15-2011 10:27 AM
  4. jeremyshaw's Avatar
    WP7's marketshare in Europe is better than it is here in the states, iirc.
    11-15-2011 10:29 AM
  5. aubreyq's Avatar
    I'm counting on WP to be very successful in Europe and hopefully we'll hear about sales figures by MWC 2012 in February. By that point I'm expecting that a US Nokia Windows Phone has been at least announced.

    So bottom line this first year in WP7 has been pretty meh, although they are doing the right thing putting good effort in attracting developers.
    11-15-2011 12:14 PM
  6. Blacklac's Avatar
    I wonder if MS doesn't think WP is "finished" enough to full on advertise yet. Maybe they are waiting for WP8?? Just a thought. Mango seems great to me, don't take that the wrong way. I just don't get why they wouldn't advertise their phones either. I don't think I have ever seen a WP7-7.5 commercial, ever. I've seen plenty of W7 PC commercials.
    11-15-2011 01:03 PM
  7. thed's Avatar
    You need new hardware to get people excited about it, and there was no new hardware in Q3. Not surprising that sales were flat. There's no point in spending a bunch of money to push year old hardware.

    MS waited until the new phones came out to start the ad push as they should have.
    HeyCori likes this.
    11-15-2011 02:56 PM
  8. 1jaxstate1's Avatar
    Yikes! Gonna just be us at WPC using WP7 eventually. LOL! I like having something most people don't know about.
    11-15-2011 02:58 PM
  9. palandri's Avatar
    They need a whole lot more advertising. The only thing I have seen recently is the T-Mobile Radar ad. If you go to the T-Mobile site, you would never know they have a WP7 phone: Unsupported Browser
    11-15-2011 03:01 PM
  10. 1jaxstate1's Avatar
    I'm starting to see the Focus S in ads.
    11-15-2011 03:04 PM
  11. Big Supes's Avatar
    They really need to get their Christmas campaign going.... if they have one, that is...
    11-15-2011 03:21 PM
  12. scottcraft's Avatar
    Seems like they're getting better. I expect this time next year the sales figures will look better for WP7.
    11-15-2011 03:30 PM
  13. Umm Yeah's Avatar
    In the US, there just aren't but a couple of second generation devices to push and, sadly, the 8GB Radar seems to be getting the lion's share of attention right now. I think potential WP7 users will be turned off by the small storage capacity of the Radar.

    Hopefully, there will be some good devices coming out of CES in the next quarter or two.
    11-15-2011 03:36 PM
  14. shingi_70's Avatar
    Suprised how crappy the WP7 marketing is compared to the windows and xbox marketing. Those divison's won't need it as much until late next year do now should be windows phone all the time.
    11-15-2011 04:43 PM
  15. Verkunder's Avatar
    Check your grammar next time you create a topic: nobody in their right mind thinks MS shouldn't have advertised more. "Who still thinks MS should have advertised more?" And to answer your question... DUH they should have.
    11-15-2011 10:57 PM
  16. jimski's Avatar
    No problem explaining the first year's mediocre marketing, but now it's time for Microsoft to step it up. I am sure there will be a big push when Nokia reaches US shores. But they can't wait that long, or they could lose the good part of another year.

    Sent from my HTC Surround using Board Express
    11-15-2011 11:09 PM
  17. mdrapps's Avatar
    How about a Windows Phone advertisement that actually demonstrates to people that broad capabilities of the phone? The latest advertisements are cheesy, mediocre, semi-witty acting that leave a consumer barely informed about the phone capability. Someone in Microsoft marketing needs to get fired!
    Big Supes likes this.
    11-19-2011 11:22 PM
  18. Big Supes's Avatar
    How about a Windows Phone advertisement that actually demonstrates to people that broad capabilities of the phone? The latest advertisements are cheesy, mediocre, semi-witty acting that leave a consumer barely informed about the phone capability. Someone in Microsoft marketing needs to get fired!
    I agree with this.

    While MS are obviously going for a softer approach, they need to show how WP technically beats the competition as an OS 'on the move'. People hub, live tiles, the me tile, status updates/check in's across multiple social networks, threads, etc, etc.

    IMO, the best way forward would be to target a relative face for WP. Someone like Olly Murs (for here in the UK). He's young, trendy, appeals to people on all levels, and embodies the warm, light-hearted sense of humour the WP has. Show his day pan out from start to finish and piece in how the simplicity of WP keeps him in touch with his friends, family, as well as the latest news, etc. As a musician they can show his tracks play through Zune whilst tying in the Zune marketplace. You never know, by this stage, they could even show Skype integration!

    At the end of the day, their approach has to be 'current'. Whatever angle they attack this from, cheesy amateurish actors/acting isn't going to sell the brand.
    11-20-2011 04:55 AM
  19. theefman's Avatar
    So, the Titan launches today, will anyone outside forums like this even know it exists? I'm calling it now, its going to sell poorly, no ads for the "flagship" launch. We'll see what the reports are like today about getting one, probably the same old story. How does anyone from Microsoft involved with this product expect it to sell when no one advertises it?
    11-20-2011 07:13 AM
  20. boneycat's Avatar
    I don't know about you, but I've seen a lot of Radar commercials lately. **** all over the internet too. Not so much with the Focus and Flash though...
    11-20-2011 09:36 AM
  21. jimski's Avatar
    How about a Windows Phone advertisement that actually demonstrates to people that broad capabilities of the phone? The latest advertisements are cheesy, mediocre, semi-witty acting that leave a consumer barely informed about the phone capability. Someone in Microsoft marketing needs to get fired!
    Agreed, because herein lies the problem. If an ad only peaks your interest in a WP phone, when you go to a retailer to find out more they either; won't have it for you to see, or will tell you Windows Mobile (duh) is crap. So you really need to understand and WANT a WP before setting out to find one. Feeling and touching should be the final step, not the first.

    Maybe do some of those sponsor a 1 hour show things with a 3-4 minute infomercial at the 30 Monte mark. Retail is not going to sell these phones till there is a real demand.



    Sent from my HTC Surround using Board Express
    11-20-2011 10:33 AM
  22. martin_strahilovski's Avatar
    Maybe this will fix something next year:

    The relationship between Nokia and Microsoft can become even closer in 2012 by making the Windows 8 tablets. According to French newspaper Les Echos , Amsullem Paul, who is in charge of Nokia France, for an interview with the newspaper says that in June 2012 Nokia tablets work on Windows 8...

    Seems interesting huh? :)
    Big Supes likes this.
    11-20-2011 10:44 AM
  23. theefman's Avatar
    I don't know about you, but I've seen a lot of Radar commercials lately. **** all over the internet too. Not so much with the Focus and Flash though...
    Those little flash ads on webpages are not going to get people in stores to buy WP7 devices. And for something like the Titan, you'd expect SOMETHING to be said on its release day, not just trickling the handset into some stores.
    11-20-2011 11:36 AM
  24. johnmcd348's Avatar
    Anyone else see the irony i that they are using the web Flash Ads to advertise, when the phones themselves don't support it?

    As for their regular advertising, I'm holding out hope that the manufacturers ads will help push new users to the platform. The only ad in the last few months that even sticks with me is the one showing the guy coaching soccer(or some other little league sport) and the kids running around him while he's checking his twitter or something. Even that one is so far gone that I don't even remember the details. What I do remember is the cool Droid ads with people jumping out of planes, opening packages with glowing bright lights, mechanized automatons. Those, I remember. Windows Phone ads? There's some new phone out there, it has something to do with Microsoft. I think AT&T is selling it. That's about it for the WP ads.
    11-20-2011 01:40 PM
  25. martin_strahilovski's Avatar
    Those little flash ads on webpages are not going to get people in stores to buy WP7 devices. And for something like the Titan, you'd expect SOMETHING to be said on its release day, not just trickling the handset into some stores.
    Well i have seen a lot commercials in newspapers in USA, Britain and Brazil, and on buses in USA. Images below.
    11-20-2011 02:58 PM
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