- 02-27-2012, 02:04 PM #1
Nokia has very quick become the biggest WP manufacture but why?
I think its because in the commercials they are not mentioning Microsoft or Windows.. You can see it very fast in the last seconds.. Also the design they have used on Lumia 800 and 900 is really nice.
Anyone else has any thoughts about why they have become the biggest one? I wouldn't be suprise if they soon has over 50%.. of the WP7
- 02-27-2012, 02:10 PM #2
1. MS gave them 8billion $$ to advertise WP and to manufacture it...
2. Nokia is a HUGE company in Europe and Asia.
i dont think that *hiding* the MS name helps them that much ... unless people think they are getting a Symbian phone , LOL.
- 02-27-2012, 03:44 PM #5
...and also because it seems that Nokia is dead serious about getting 'the essentials' on board the WP platform such as:
1. Enterprise support, e.g. encryption through the Good for Enterprise solution. If it is true that Nokia is pushing this for their Lumia-series, it seems they recognize that there's a potential market among business/professional users. Quite an obvious hint given that Windows Phone already has Office Mobile, Exchange/Office 365, SharePoint, as well as apps for SkyDrive and Lync. *Why not* make these useful to those who are most likely to use them? What better than to have a Lumia 710/800/900 enterprise phone?
Good Technology and Nokia to Deliver Secure Enterprise Messaging on Lumia Smartphones -- SUNNYVALE, Calif., Feb. 27, 2012 /PRNewswire/ --
2. Apps such as Nokia Drive and Maps, and soon Nokia Transport and Reading. Apps such as these, especially Drive and Transport, pulled my friends and brothers into the Lumia series. These additions really made the good WP OS into a potent system. The region specific apps also help, e.g. the movie ones for Europe, ESPN in U.S, etc.
3. Affordability and distinctiveness. The Lumia 710's price and offering, the 800 and 900's beautiful designs, and even the 610's affordability will attract a wide-range of people. Each person would value a smartphone differently, not all would appreciate the 800/900's styling enough to buy them, but still want to use the OS. Others might consider the 710 and 610 cheap, and would much rather hold something that contends against the top Androids at every step, perhaps stand out of the crowd easily.
I think Nokia is poised to edge Samsung and possibly even HTC out of the Windows Phone business the way things are going. To be honest, doesn't seem like many of us mind given that among the OEMs it is Nokia that is pushing this OS, giving it teeth and supporting its entry in previously far-off market segments (i.e. low/medium-end, enterprise, etc.).
Heck I wouldn't even be surprised if Nokia manages to negotiate a deal with Google one day for proper YouTube and Google+ apps, as well as other Google services to the WP platform, eventually.
Last edited by bilzkh; 02-27-2012 at 03:50 PM.
- 02-27-2012, 05:21 PM #7
In fact Nokia/lumia 800 is the first WP7 phone i have seen commercials for on tvs and bus stops here in Sweden.. Or well on tv it's actually 3 that tells you that they have the amazing lumia 800 so it's not nokia them selfs that makes that commercial
- 02-27-2012, 06:39 PM #9
ive had 1 Nokia Symbian phone ( the ONLY one my carrier ever had ) we sold 30 of them 29 came back with problems , i had one for 1 week and said F that!!
but now im VERY excited about the 900 coming to rogers :P cant wait!!!
02-28-2012, 03:48 AM #10
- 386 Posts
- 02-28-2012, 07:44 AM #11
The worst thing about "Windows Phone" is the "Windows" part in the name. Not because of WM, most people never knew that existed, but because it makes normal consumers think of XP on a phone, they get scared and run away to Android. Which is ironic, as it is the most PC-like experience on a phone!
Last edited by TGBmark1234; 02-28-2012 at 09:39 AM. Reason: Fixed typo
- 02-28-2012, 07:59 AM #12
Like Cortez, Nokia has burned the boats (Symbian, Meego.) Nokia's survival depends on Windows Phone now. That is why they have leaped ahead to become the largest Windows Phone manufacturer. Nokia simply has no choice.
Sent from my iPad using Tapatalk
- 02-28-2012, 09:22 AM #13
Honestly, I'm impressed by Nokia. After many years of mostly seeing commercials on tv and no activity on the streets this new way of marketing is great :D
02-28-2012, 12:13 PM #17
- 626 Posts
If other OEMS like Dell, Samsung, etc are putting this much effort into Windows Phone the platform would skydrocket. I am pointing my fingers at Dell right now they have a oppourtunity to capitalize big time with the Venue brand but didn't. Its unforunate.
- 02-28-2012, 01:25 PM #18
- 02-29-2012, 11:27 AM #19
I was in city today and Walked pass the phone house and 3 posters on there Windows about lumia 800.. And they had magazine about whats new and lumia was both frist and backpage :)... Strangest thing was when i entered the store they didn't have the lumia it had sold out. Even there demo ex was gone...
But in another store they had sold out to, But the Guy that worked there had got it so i played with his phone..
And oh My god what Nokia drive/maps is fast compared to Googles.. Google feels like your on an old 56kbps modem. Nokias felt like 10mbit/s...:)
Also alot nicer with the case on. It felt kind of Hard without it
BTW just saw that tele 2 and halebop had commercials on tv showing Lumia as an example. Means that every carrier in sweden has tv commercials where they show Lumia 800. First time i see commercials for Halebop..
Last edited by borjeboy; 02-29-2012 at 04:20 PM.
03-01-2012, 03:12 PM #21
- 10 Posts
I agree with OP. I have mentioned once in a comment.
Windows seems to have gotten a bad reputation over the last few years and it seems the current trend is to "hate on windows". But I do see the tide turning.
Never-the-less, Nokia doesn't mention windows (or at least they do with subtlety) and I think that's a reason for it's success as well. It's similar to the iPhone marketing strategy in a way (one device - one experience - high quality status symbol attached).