- 07-11-2012, 01:18 PM #1
The problem-is not the features. Or apps. Or design. Or being "easy".
The problem is requirment. And Android. And refusal to jump platforms. And people.
Why can't we win more people? Because they simply don't want to join.
Let's start by looking back.
6/28/2007-iPhone is released to AT&T:
The hype begins:
Most AT&T Customers who were interested in a "smart" phone choose the iPhone as their daily driver. There was nothing else. iPhone. iPhone. iPhone.
BETWEEN THE LINES: Verizon and Sprint customers stumbled as no smartphone options like the iphone were released.
9/20/2008-Android is released:
"What's android" "Is that an iPhone?" were many thoughts of consumers. Most verizon users and sprint users saw this and jumped on it. Just because they couldn't get the iPhone.
BETWEEN THE LINES: Android sales picked up. The O.S. wasn't "crazy stable", but everybody wanted the "Smartphone", but couldn't get the iPhone.
11/8/2010-Windows Phone is released:
Light was not shed. Android was the leader. If you wanted something else, you'd go with the iPhone. Period.
BETWEEN THE LINES: Some early adopters of Windows Phone came. Other stuck with Android.
2/3/2011-iPhone is released for Verizon:
Verizon users soon found that the iPhone had taken over Verizon. Users had two options (and still do). If you were unhappy with Android you switched, or if you didn't really want to switch you sticked with android. That's why Android got popular. It was the only option and when another option came, people did not want to change everything.
BETWEEN THE LINES: Most people just sticked with android and waited for the iphone.
10/11/2012-iPhone is released for Sprint:
Sprint users got what they were looking for.
Unless users are REQUIRED to try Windows Phone or have an extra incentive, they won't switch until the iPhone gets old. Period.
- 07-11-2012, 01:41 PM #2
Fact is the masses use what the masses use. Everyone knows the iPhone and Android. Because they are so saturated in the market and on TV that's all people know and want. WP will not burst onto the scene because the market is not in the same place it was when the iPhone or Android hit the market where tons of people were willing to move to a mobile device with data plans and such. Now it's a war or attrition and who can bring the most to the field. MS will have to earn back mind share with people over time with good products, services, and aggressive pricing. Right now the Apple and Google names are more popular than Microsoft, especially with the younger crowd which gives them more "cool" factor. MS can get back to being cool, but it will take time and good efforts in the consumer areas. Xbox is a good starting point, and hopefully things like Surface can bring some cool back to MS in the eyes of the masses which will get more people to look at their offerings more seriously.
- 07-11-2012, 07:36 PM #3
- 07-11-2012, 11:54 PM #4
WP phones are starting to show up with my friends too. I saw on Facebook last night a friend that declared how happy he was with his new Lumia 900 and that he loved it and it was a breath of fresh air.
I do the best I can to promote them too. I still recommend Android though to the people I think would benefit from it. Never recommend an iPhone though honestly.
07-12-2012, 12:10 AM #5
- 4,498 Posts
I just hot back from a trip to the Philippines. Nokia Lumias are on the front windows displays of electronics and cell phone shops everywhere.
But while the Lumia is the flagship, most of the Nokias sold are cheap feature phones. The Lumia is seen as a big expensive luxury.
I see why MS wants to offer cheaper phones. Emerging markets have A LOT of potential customers.
07-12-2012, 02:43 PM #9
- 33 Posts
So I have a Lumia 900, and I'm generally happy with it. I'm pretty happy with the way it handles email and phone calls. Those are my most important items, so I'm happy.
But it has quirks. Some pretty severe like me having to turn off cell data to use Wifi reliably. And the response to these issues is SLOW.
The thing about the iPhone and even Android is that so many people use it, if something is not working it hits the national news and they face tremendous pressure to fix it. That's not the case with Windows Phone. There's strength in numbers. There's a comfort, and it's easy to find help. If I go to find an accessory for the Lumia 900, I have to search online. With the iPhone I can go to Target.
It's exceedingly difficult once a product has gained critical mass to overcome that momentum. That being said, Microsoft has historically gained markets by waiting patiently for the competition to make a mistake. Something like the Playstation 3 has to happen to Apple.
- 07-12-2012, 02:59 PM #10
Windows phone hasn't caught on because they put beta software onto outdated hardware. Is it any surprise that this is one of the main reasons the phone hasn't gone anywhere? When your best phone is a samsung focus for a year, you've got issues. The real software, mango, which hit last year had some nice one ups on the competition, but it also had many holes that were still unfilled.
Why release new hardware when you cannot take advantage of it the instant you get it, aka front facing cameras. There wasn't video calling software built in when mango came out and it took several months to even get a beta. Once again, is it hard to imagine why the software hasn't caught on? It's not for me.
- 07-12-2012, 03:45 PM #11
The reason WP7 isn't doing as well as it could is simply: lack of ADVERTISING on primetime TV. Until Msft invests in a solid advertising campaign, we're screwed. Get the consumers calling their carrier asking if/when they will be stocking the "X" Windows Phone would be the best way to increase our marketshare.
07-12-2012, 03:58 PM #12
- 129 Posts
Regardless if they are iPhone or Android users, they are spoiled with features and apps, that just dont exist in WP, not yet.
I know a girl who is 13 years old, who has a slow budget Sony Ericsson Android. I let her use my WP phone. She liked the design and some of the games, but she was used to fully functional Skype, many games that WP is missing and the option to customize her phone with wallpapers, start screens, ringtones etc. She didnt think WP was interesting at all. And in the other end, enterprise users from Symbian or WM 6.5 also misses a lot of features in WP (which you can find in other smartphones).
The WP phones have been getting good reviews here, especially the Lumias, because of their hardware desgin and smooth OS.
I read a comparsion in a magazine here, where they compared iOS, Android and WP. They didnt name any winner, but their conclusion was that WP clearly was the OS that you get bored with first. I think thats a good point.
The Nokia Lumia 800 was really hyped here before release and I guess it sold pretty good. But just weeks after its release, the second hand markets on the internet were flooded with Lumia 800s. They didnt have enough to attract people in the long run. Yes, they looked good and the OS was way faster then Android. But then what? Many good apps is missing and you can almost not customize it in any way.
The people who care about design and status get iPhones. The people who want features and customizable phones go for Android. They can offer the speed and design for HDMI connection, HD-screen, hardware accelerated games, native apps and the option to have a completely new start screen every week.
If someone is going to switch from iOS and Android, it will be a sacrifice in some way, and MS / WP have not been able to show people why it would be worth it.
Last edited by mb-dape; 07-12-2012 at 04:26 PM.
- 07-12-2012, 04:42 PM #13
I think we're running out of reasons why WP is selling poorly. Between all the OEMs and Microsoft, they've already spent billions on advertising. There's been giant billboards, ads, smoked by a windows phone, TV spots, music videos, etc etc. Tech sites isn't skimping on WP news and have been quick to post updates and articles about WP. Heck, walk into AT&T and signs for the 900 is plastered all over the place. I never thought WP would overtake iOS or Android overnight but I thought WP would at least have respectable sales by now.
But I do think WP still has a long way to go when it comes to carrier penetration. Aside from the fact that's WP is not well represented on any carrier besides AT&T/T-Mobile, WP also hasn't cracked the no-contract market. I was in Walmart and was astonished at how many Android phones line the no-contract wall. Just look at how many they have online. There's only 1 Windows Phone listed, the 710 for $269. That's way more than the competition. Smooth UI be damned, that's one heck of a price difference when everyone else is charging $99 for an Android phone. That market doesn't care about apps, or specs, or having the latest and greatest - but they will at some point and Microsoft doesn't even have its foot in the door.
It's a good thing Microsoft has both money and more money. :D
- 07-12-2012, 04:42 PM #14
Ultimately Microsoft is to blame. They didnt improve the OS quickly enough which did not allow devs to create compelling apps available to other platforms, OEM's to create compelling hardware and couple that with MS knowing all along that WP8 is what was really going to be competitive you understand why they dragged their feet.
WP7 is based on the CE core which is the same core Windows Mobile was based on yet so many features that were previously available are still missing. Now we know why those features will never come to WP7. Every obstacle that ever stood in the way of WP gaining traction can be traced back to MS's refusal to improve the OS and make it competitive and their underlying reason for that was WP8.
So whatever reason you may think, apply that to what we know now and it becomes clear that Microsoft is to blame for WP7's woeful marketshare.
- 07-12-2012, 05:34 PM #15
too late + the windows/ms name; I would place lack of apps in there too, but i don't think the average consumer knows that wp7 doesn't have angry birds space, wwf, or whatever the app of the moment is. The average consumer does however have a very specific feeling towards the ms/windows branding. For whatever reason, Apple is viewed as the gold standard by the average consumer.
Frankly, I would be very concerned at the moment. The marketshare is absolutely absurd, and it's not getting any better. If ms didn't have billions, wp7 would have gone under by now. I'm hoping w8/wp8 makes a splash, but honestly why would it? None of what MS/Nokia has done has made a dent. I keep hearing the "no way will ms let this fail" statement, but maybe they won't have a choice.
I love my wp7 device, and I really want it to succeed. At this point, I'm worried. Anyone who wants to argue otherwise, I'd love to hear the reasons why this will succeed. Not the reasons why you love wp7, or hate apple/google/android, but the real reasons why wp7/8 will succeed. Because right now we've got to be at 2 years, and the market share is still the same.
- 07-12-2012, 08:51 PM #18
At this point I'm 99% inclined to switch to iOS at the end of the year. I figure if WP grows then it will still be there better than ever two years from now, and then I could switch back.
I already gave WP two years (well, almost two), and one of those two years I've been stuck with a disappearing keyboard :P. Yeah sure, some people will tell me it's AT&T's fault, or Samsung or whatever but if Microsoft really cared about their customers they would be jumping down AT&T's throats. I know the Focus customers are not on Microsoft's radar right now but guess what? My experience is what makes me decide whether or not to continue supporting a platform.
The only way I'll stay with WP is if the rest of the unrevealed WP8 features are truly compelling. Even then, I might jump ship to iOS.
I seem to remember a memo about being stuck on a burning platform? Oh, the irony...
07-12-2012, 09:53 PM #19
- 70 Posts
Bragging rights. This entire situation boils down to bragging rights. People love to be a part of some greater thing thats so awesome it makes your crap turn to gold. The hoards out there traversing the cell phone landscape want that iPhone that such and such has or they heard from a friend to get a Galaxy S3 because of the crazy screen and fast processor.
We can't brag. Outside of the stand out job Nokia has done with the Lumia line, there isnt a single other WP device out that you could really brag about. Even a Titan with its massive screen looks like nothing next to a GS3.
I really like this OS. I will stand on this burning platform until it rains or it falls to a pile of embers. WP8 may give people a reason to brag. The hardware specs from HTC's line sound like the right direction. I'm hopeful that things will turn in our favor with WP8.
- 07-12-2012, 10:18 PM #22
Windows Phone 8 might be totally awesome. That's why I can't way to see all the features and hot new phones.
Windows Phone 7? Garbage, inexcusable in every way. Outdated phones, barely above feature phone features, short list of apps, apps are terrible, apps are twice, three times as expensive for no reason whatsoever, hot games are nonexistant, games look like they where from games in 2006. Yet the have the audacity to ask us full price.
I for once, can't wait for that to change.
07-12-2012, 10:31 PM #23
- 571 Posts
I think it's more about the quality of ads and the fact that you have to spend time with Windows Phone and Metro UI (more so on the latter). The ads are brief depending on how they're cut and just at first glance don't convey some of the benefits. I just saw this Focus ad showing off the Facebook integration and honestly it doesn't truly highlight the benefit because it's not something people pay attention to unless they really thought about it.
I mean have you noticed the opinion of reviewers when they tried Windows Phone for a month? They appreciated it more than they initially thought. Maybe some weren't converts but they at least recognized the positives and the potentials. I don't think someone already with an Android phone or iPhone can get all that from a quick commercial. In that light, I think if MS wants to gain better traction they need to show off the fluff like Apple did with Siri as far as ads go.
The dug in Android people probably can only be pleased by customization or price points.
- 07-12-2012, 10:50 PM #24
It seems to me this market is unlike any other out there. As things become popular, they tend to take on a life of their own. And the appeals are not universal. Android folks love the hardware specs of their phones and Apple people love the apps. It doesn't make any sense. At all.
I come from a Blackberry background and I still think they are the most fundamentally sound device out there still. As much as folks like to point and laugh at them, they run rings around everyone else at the things they are known for. But they'll die a slow death because they don't have quad core processors and you can't get Angry Birds.
I have a windows phone but am tearing my hair out trying to get it to connect to my work exchange server. They're both Microsoft products. They should integrate seamlessly.
Sometimes I feel like saying "screw it" and just getting my old ruggedized Sanyo dumbphone back.:P