MS is dropping the ball when it comes to advertising its phone OS
I think the low market acceptance of WP is tied directly to MS thinking about marketing / advertising. Without a change in thinking MS might be making the same mistake over again with WP8 so that people like mer will be saying wait until WP9
Branding
I am not sure about the politics involved or egos but whoever made the choice to brand the phone's OS using the Windows tag should be released, re-assigned or demoted. The Windows brand is not cool enough in the 'consumer' world and it might actually be a reason why the phone is not taking off ( reminds me how the Marketing folks wanted to use the Windows brand instead of XBox)
Consumers don't love the Windows brand anymore ( now in the corporate world it has meaning and value ) thanks to the Dells , Compaqs and HP of the world. So quit trying to leverage the Windows brand for consumer devices. Now Windows 95...people loved that product and stood in long lines for it
I think its too late to change the name for the OS but man that really have to stop using the name windows for non-windows product. Windows Live Mail, Window CE, Windows Live and etc...just stop it
ADVERTISING
I don't get the MS advertising thinking with consumers. I mean the Olympics are going on and people are talking about the Apple ads, but where are the Windows Phone ads? Does MS advertise during the Super Bowl? They certainly have enough money to pay the outrageous ads fees for it but they don't ( at least I cant remember ).
I have had several Zune players and again, MS under advertised for a better product. Where were the commercials during the Superbowl, Grammy and etc. What good is a product if nobody knows about it? Why are they leaving the advertising to the OEM? It's your product and name on the phone too? So advertise advertise and advertise!
I am reading the Apple vs Samsung trial and 2 things stood out to me from Phil Schiller.
Problem #1 The best way to turn people on to the iPhone was to have them use it.
So how did they do it? In their commercials they walked through each feature explaing to the listener why they needed this device.
Problem #2 The iPad presented another challenge: showing customers why they would need one.
So in their commericals they created a reason why you might want a tablet device like an iPad in your life.
Where are the ads from MS showing the reasons why a user should choose WP over iOS / Android. If they cant convey why WP should be chosen over the others then they will continue to have low market share / demand. MS...tell me why I should choose your product over another competing product. What are the advantages?
MS...not nokia, htc or samsung, should run their own commercials walking through the features their phones have so people would want them. The 'Really' commercial were totally ineffective in getting that message across.
MS Tell was out before Siri but who knew
Social integration and ease of use was out before iOS Twitter
People hub was out before Andorid's People app but who knew.
MS tell people that if they loser their phones they can quickly recover photos and contacts if they had your phone. ( I laugh everytime someone on facebook writes "Lost my phone, everyone inbox me your numbers as I lost all of them ) I have had two Samsung Focus and 1 lumia and getting back up and running was quick and easy. ( now I do wish the remembered your phone settings and text messaging )
They should run a 5 different commercials where they highlight the features in their phone.
Make sure the phone ads convey the right messages and not just use fancy buzz words...explaining to them what each feature means.
Ex.
A while back the cloud was the cool new buzzword but someone at MS just had to use it in their commericals even when it didn't make sense
[YT]http://www.youtube.com/watch?v=mjtqoQE_ezA[/YT]
So here we have a problem where a family wants family photos taken but eveyone is acting all nutty. To fix the problem an end user would just need to edit out the bad parts of the photo...voila problem solved! Was the message of 'use our photo app to save your family pictures' conveyed? Nope, they talked about the cloud and the disconnect begins.
How is the cloud applicable in this commercial? All the particpants in the commerical are in the same room + the advantages of the cloud are not even used in the commerical. With cloud services I can get my data anytime at any place, but this commerical just highlight the editing ability of a software package.
Instead of dumping money into their online services unit they should just redirect the funds to advertising the heck out of their phone OS.
the WP came out in late 2010 and just yesterday my cousin-in-law saw my phone and was wondering what it was as she had never seen a windows phone....thats a problem.
Hype has not been generated
I think the low market acceptance of WP is tied directly to MS thinking about marketing / advertising. Without a change in thinking MS might be making the same mistake over again with WP8 so that people like mer will be saying wait until WP9
Branding
I am not sure about the politics involved or egos but whoever made the choice to brand the phone's OS using the Windows tag should be released, re-assigned or demoted. The Windows brand is not cool enough in the 'consumer' world and it might actually be a reason why the phone is not taking off ( reminds me how the Marketing folks wanted to use the Windows brand instead of XBox)
Consumers don't love the Windows brand anymore ( now in the corporate world it has meaning and value ) thanks to the Dells , Compaqs and HP of the world. So quit trying to leverage the Windows brand for consumer devices. Now Windows 95...people loved that product and stood in long lines for it
I think its too late to change the name for the OS but man that really have to stop using the name windows for non-windows product. Windows Live Mail, Window CE, Windows Live and etc...just stop it
ADVERTISING
I don't get the MS advertising thinking with consumers. I mean the Olympics are going on and people are talking about the Apple ads, but where are the Windows Phone ads? Does MS advertise during the Super Bowl? They certainly have enough money to pay the outrageous ads fees for it but they don't ( at least I cant remember ).
I have had several Zune players and again, MS under advertised for a better product. Where were the commercials during the Superbowl, Grammy and etc. What good is a product if nobody knows about it? Why are they leaving the advertising to the OEM? It's your product and name on the phone too? So advertise advertise and advertise!
I am reading the Apple vs Samsung trial and 2 things stood out to me from Phil Schiller.
Problem #1 The best way to turn people on to the iPhone was to have them use it.
So how did they do it? In their commercials they walked through each feature explaing to the listener why they needed this device.
Problem #2 The iPad presented another challenge: showing customers why they would need one.
So in their commericals they created a reason why you might want a tablet device like an iPad in your life.
Where are the ads from MS showing the reasons why a user should choose WP over iOS / Android. If they cant convey why WP should be chosen over the others then they will continue to have low market share / demand. MS...tell me why I should choose your product over another competing product. What are the advantages?
MS...not nokia, htc or samsung, should run their own commercials walking through the features their phones have so people would want them. The 'Really' commercial were totally ineffective in getting that message across.
MS Tell was out before Siri but who knew
Social integration and ease of use was out before iOS Twitter
People hub was out before Andorid's People app but who knew.
MS tell people that if they loser their phones they can quickly recover photos and contacts if they had your phone. ( I laugh everytime someone on facebook writes "Lost my phone, everyone inbox me your numbers as I lost all of them ) I have had two Samsung Focus and 1 lumia and getting back up and running was quick and easy. ( now I do wish the remembered your phone settings and text messaging )
They should run a 5 different commercials where they highlight the features in their phone.
Make sure the phone ads convey the right messages and not just use fancy buzz words...explaining to them what each feature means.
Ex.
A while back the cloud was the cool new buzzword but someone at MS just had to use it in their commericals even when it didn't make sense
[YT]http://www.youtube.com/watch?v=mjtqoQE_ezA[/YT]
So here we have a problem where a family wants family photos taken but eveyone is acting all nutty. To fix the problem an end user would just need to edit out the bad parts of the photo...voila problem solved! Was the message of 'use our photo app to save your family pictures' conveyed? Nope, they talked about the cloud and the disconnect begins.
How is the cloud applicable in this commercial? All the particpants in the commerical are in the same room + the advantages of the cloud are not even used in the commerical. With cloud services I can get my data anytime at any place, but this commerical just highlight the editing ability of a software package.
Instead of dumping money into their online services unit they should just redirect the funds to advertising the heck out of their phone OS.
the WP came out in late 2010 and just yesterday my cousin-in-law saw my phone and was wondering what it was as she had never seen a windows phone....thats a problem.
Hype has not been generated