1. db4williams's Avatar
    I recall various remarks by MS and various carriers that they are "all in" on WP8. They said there was going to be a massive marketing push to get the word out about the new OS and devices. My question is what constitutes a massive marketing push. I have watched quite a bit of prime time TV in the last several weeks and have seen exactly 0 (zero) WP8 ads. No ads at all. Oh there is the one AT&T ad that shows a Lumia device recording a high school football game but the point of the ad was about their network, not about the phone. No mention of the phone nor the WP8 OS at all. I have seen multiple Windows 8 ads and Surface RT ads but no WP8 ads.


    So what gives?

    Any thoughts?
    aubreyq likes this.
    11-06-2012 09:03 AM
  2. Heron_Kusanagi's Avatar
    Well, the L920 for $99 from AT&T will certainly mean ads.
    11-06-2012 09:07 AM
  3. Reeves's Avatar
    If memory serves me correctly, this stuff is always coordinated with AT&T who didn't even announce a price until today.

    Once the 920 is in stores, I expect ads no less than 3-5 days later blitzing the price everywhere.

    One would hope....
    11-06-2012 09:09 AM
  4. man1up's Avatar
    Lets see day after political ads.
    11-06-2012 09:11 AM
  5. aubreyq's Avatar
    If memory serves me correctly, this stuff is always coordinated with AT&T who didn't even announce a price until today.

    Once the 920 is in stores, I expect ads no less than 3-5 days later blitzing the price everywhere.

    One would hope....
    I agree. It's a good idea to have the phones AVAILABLE for sale when the ads get out there, LOL!
    11-06-2012 09:14 AM
  6. keizka's Avatar
    I shudder to think about the amount of money one should put into advertising right now right before presidential election. Wonder if the marketing blitz begins in earnest later on Wednesday or even on Thursday?
    Last edited by keizka; 11-06-2012 at 09:18 AM. Reason: Typo
    11-06-2012 09:16 AM
  7. aubreyq's Avatar
    I shudder to think about the amount of money one should put into advertising right now right before presidential election. Wonder if the marketing blitz begins in earnest later on Wednesday or even on Thursday?
    Yeah, ads tonight will be a waste of money. They probably start this weekend during sports and stuff.
    11-06-2012 09:29 AM
  8. db4williams's Avatar
    Well, I guess in my mind it would have been beneficial to advertise early to generate a build up of anticipation for the new OS and its devices. Also educating consumers early surely wouldn't hurt any. MS needs WP8 everywhere in order to gain mindshare and marketshare.
    Last edited by db4williams; 11-06-2012 at 01:36 PM.
    11-06-2012 09:48 AM
  9. VagrantWade's Avatar
    Spending money on ads before the election is futile. So many people ignoring commercials.
    aubreyq likes this.
    11-06-2012 09:49 AM
  10. Muessig's Avatar
    I've seen a number of ads for the new Nokia Windows Phones on the Tv here in the UK. I've also seen a lot of HTC advertising for the 8X and 8S in print.
    11-06-2012 10:41 AM
  11. theefman's Avatar
    Doesnt seem to be much push for Windows 8 either. Dont watch much TV but it seems there is little news of MS advertising the OS so I'm not surprised they are once again over promising and under delivering with WP8 ads.
    11-06-2012 10:50 AM
  12. brmiller1976's Avatar
    They have to wait until devices are in stores. There is no sense in advertising now, when there is little supply...
    11-06-2012 11:15 AM
  13. aubreyq's Avatar
    Doesnt seem to be much push for Windows 8 either. Dont watch much TV but it seems there is little news of MS advertising the OS so I'm not surprised they are once again over promising and under delivering with WP8 ads.
    I believe when you say you don't watch much TV because commercials for Windows 8 and Surface are ALL OVER national television's primetime programming and during pro football games. ALL OVER.

    Where you you see ads if you don't watch TV? Internet ads? Just curious as to where MS marketing will find YOU.
    11-06-2012 02:04 PM
  14. Reflexx's Avatar
    I see Windows 8 commercials everywhere also.

    I only watch NBA basketball and The Walking Dead. That's pretty much it. Both of those are filled with Windows 8.
    aubreyq likes this.
    11-06-2012 03:09 PM
  15. pavvento's Avatar
    Well, I guess in my mind it would have been beneficial to advertise early to generate a build up of anticipation for the new OS and its devices. Also educating consumers early surely wouldn't hurt any. MS needs WP8 everywhere in order to gain mindshare and marketshare.
    Look at how crazy people on this forum (myself included...) got with a lack of release information. Imagine if AT&T/Nokia/MS spent weeks advertising Windows Phone 8 with a 'coming soon' tagline. Advertising needs to lead to sales and if there isn't a product to sell it shouldn't be advertised.
    aubreyq likes this.
    11-06-2012 03:17 PM
  16. zolgi's Avatar
    I see Windows 8 ads everywhere, its driving me crazy :D
    11-06-2012 04:15 PM
  17. aubreyq's Avatar
    I see Windows 8 commercials everywhere also.

    I only watch NBA basketball and The Walking Dead. That's pretty much it. Both of those are filled with Windows 8.
    That latest Walking Dead episode was crazy, bro.
    Villain likes this.
    11-06-2012 04:20 PM
  18. Reflexx's Avatar
    That latest Walking Dead episode was crazy, bro.
    For real. Truly awesome.
    11-06-2012 04:25 PM
  19. futurix's Avatar
    There's a large video screen advertising for both Windows 8 and Windows Phone 8X at Liverpool Street station in London. It's hard not to notice! I was all: "they are advertising my phone" :)
    11-06-2012 07:04 PM
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