I think that WorkforWill.com campaign is pretty stupid though...but...sure someone is all over it. I am not the goooo-goooo-gaaaa-gaaaa over celebs type...and is he really even a celeb? B-List at best...
The windows phone 8 commercial with the phone for each of us is great! The Arnett ad is horrible and I believe produced by at&t. Between the Surface, IE, and WP8 ads it seems Microsoft has got some strong marketing people. Keep it up.
But its all generic WP8 advertising .. there is nothing like AT&T/Verizon pushing an iPhone or a Droid line of Phones .
Now if someone just says buy a windows Phone .. but what phone to buy and where?
Samsung Adds specify S3 , Apple adds iphone/ipad . Even MS add specifically target Surface ... but if they advertised like buy a windows RT tablet .. no one will know what to buy ..
we follow the tech forums .. but 99.99 % does not know that an 8X or lumia 920 exists.(Even if you shown them the phone - they will not know what phone it is if they dont advertise the phone )