- 02-28-2013, 08:22 AM #1
I am not making a statement or promoting a rumour. It is just my opinion and here is why..
As of today, the term Lumia has been used in 10 devices from Nokia. They already expire the cycle of the name because they already bumped up all of the older generation lumias.. 800->820, 510->520, and on.. They can't release another one because it will say: "Hey here is the 930 which is better than the 920 so don't buy the 920". In my opinion they will come up with a different name say EOS, Catwalk, Juggernaut,(introduce yours here) that will say "this device is different in hardware and in name, but offers an improved experience in software. You can still buy the 920 because its at the same level as the (whatever they call it)."
I think that it is very important for Nokia to change the name of their family to a "catchy" one, you know the likes of the Galaxy or iPhone.. (Don't include HTC ,the One is going to be destroyed by the GS4 again) in order to actually sell more devices. So far the lumia family is very well known for the experience that delivers to the user, I expect them to continue to deliver but with a different name and hardware..
- 02-28-2013, 08:35 AM #2
I'm sure they will drop the Lumia brand sometime in the future but I don't see that happening for a while. They have spent a lot of money building up that brand name and it would be foolish to abandond it at this point in time. What I foresee is Nokia introducing a new brand name along-side the Lumia devices.
02-28-2013, 09:42 AM #4
- 191 Posts
They have invested a lot of time and money on the name/brand, so it would be an odd decision for them to simply drop it. Lumia has become basically synonymous with Windows Phone, and that's not a bad thing. Apple didn't drop the name iPhone even though it has appeared on 6 different phones already.
- 02-28-2013, 09:57 AM #6
I doubt you will see that in the next couple of years.
Nokia has usually kept its naming systems for years. Nokia sold 20 million in a year with N-series smartphones (like N95) and Nokia kept that branding for 4 years. Business smartphones E -eries lived for 3 years. Before N-series and E-series the 4xxx, 8xxx, 9xxx branding lasted for 6 years.
Elop has already said that Lumia will be its own thing inside Windows Phone and the reason why Nokia didn't want the official Windows Phone branding that 8X went for. Nokia's Windows Phones are just as much Windows Phones as they are Lumias. Kind of repeating what they did with Symbian and S60 at the time.
I really don't see it going anywhere for a long time.
I'm sure you didn't mean it, but still wanna remind people that EOS, Catwalk etc are most likely Nokia's internal names for projects. Like Lumia 800=Sea Ray, N9=Lankku, N950=Dali, N900=Rover etc. RM-xxx are the more specific hardware builds.
Last edited by tissotti; 02-28-2013 at 10:11 AM.
02-28-2013, 09:58 AM #7
- 205 Posts
They may drop it once it's aging too much, much like the N-Series branding. I don't think it will happen in a short while, because that will be a very idiotic move by Nokia. A new series to surpass the Lumia lines would make sense, but that one, I think won't come anytime soon.
- 02-28-2013, 10:12 AM #10
- 02-28-2013, 10:49 AM #12
Lumia is a pretty cool name. At least it is more original than Galaxy and much better than HTC's One series, surely they could have thought up something better than that? Nokia's number system makes it much easier to differentiate the level of the devices too compared to say Sony's Xperia lineup such as the Xperia U, P, S, SX, GX, J, V, T, TX, SL, J, E, Z, ZL etc etc. Good luck differentiating between those. With the Nokia system you can be pretty sure that the lower the number = lower range device. Nokia are running out of 3 digit numbers though.
- 02-28-2013, 11:11 AM #14
I agree, but well they either keep introducing Lumia's with XXXX numbers and new branded devices. Or they could change to Pureview.. I know Lumia is very popular. Heck I have a L800 and a L900. But, my point is that the XXX numbering is fading away and I don't see at least in my opinion a foreseeable LXXX.. Maybe they will call it Lumia Pureview XXX or something like that. Anyways like to see opinions from everyone.
- 02-28-2013, 11:13 AM #15
- 02-28-2013, 11:15 AM #16
Lumia is the name for the Nokia Windows Phone. Changing that would be like Apple changing iPhone for their phones, or iPad for their tablets. Or Samsung moving away from their Galaxy name for Android. It just isn't going to happen. Too much money is invested into building the name to discard it after so few iterations. They may change the numbering convention, but never the Lumia name.
And for the record, I believe they still have roughly 990 three digit combinations available to them.
- 02-28-2013, 11:24 AM #17
- 02-28-2013, 11:37 AM #19
Everyone does it. ****, auto companies do it. It's a brand strategy that has been tested against time.
- 02-28-2013, 11:52 AM #21
- 02-28-2013, 12:39 PM #23
It has been done before. I believe IBM went "up" from 5000 to 3000 series servers without issue. The name, and even the number series are arbitrary. Making the flagship the Lumia 100 could potentially help clear our stock on existing 920s to uneducated buyers, while those in the know get the 100s.
They could also release the 921,922, etc. or as said previous on this thread, move into 4 digit numbers.
- 02-28-2013, 12:43 PM #24
In fact, if I were them I would have it coincide with a significant WP firmware update, say WP9? Once WP9 gets released, Lumia can refresh their brand and marketing campaign to coincide with Microsoft's.
That way they could market the new WP9 with the "Lumia X" flagship device. This would replace the outgoing WP8 and "Lumia 940" flagship device (or whatever the final flagship Lumia phone will be on WP8).
- 02-28-2013, 12:48 PM #25
Compare that group of consumers to a higher educated consumer group that is purchasing an IBM server. To them, the technical specifications of the server is more important than the name. To some consumers, they want the 920 because it's higher than the 820. They want the bigger screen for the sake of having a bigger screen. They want the Iphones for the sake of having the iphones wifi 4G apps.
Even though the Iphone 4 was vastly superior to the HTC Evo...this is still a hilarious example of the "stupid consumer":
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