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  1. London Jr's Avatar
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       #1  
    just saw this new windows phone 8 commercial starring nba all star grant hill and his wife tamia... (very beautiful woman)

  2. Dave Blake's Avatar
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    #2  
    That's a nice commercial Microsoft is finely pushing WP features.
    London Jr, Duvi and Jazmac like this.
  3. MacDaMachine's Avatar
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    #3  
    Great ad.
  4. London Jr's Avatar
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       #4  
    Quote Originally Posted by Dave Blake View Post
    That's a nice commercial Microsoft is finely pushing WP features.
    I know right, I think that's what is best about this one is that they are showing off some of the nice features...
  5. JerseySal's Avatar
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    #5  
    It's way better than those Surface commercials with a bunch of Abercrombie models dancing around like a bunch of idiots while showing off maybe two features.
    odoggyfresh and London Jr like this.
  6. rider2040's Avatar
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    #6  
    I would say that is the best commercial I have seen for Windows Phone!
  7. ohgood's Avatar
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    #7  
    it showed:

    a txt message
    facebook
    someone shooting video
    someone viewing video


    and a whole bunch of basketball and blue shoes. where are the features on display in this ad ?
  8. Marconis4's Avatar
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    #8  
    I thought it was a horrendous commercial, almost to the point of being extremely lame.
  9. rockstarzzz's Avatar

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    #9  
    Quote Originally Posted by ohgood View Post
    it showed:

    a txt message
    facebook
    someone shooting video
    someone viewing video


    and a whole bunch of basketball and blue shoes. where are the features on display in this ad ?
    It showed:

    Pandora app (which has some free subscriptions going right?)
    A text message
    Facebook
    SkyDrive
    Instant Photo Sharing to Networks
    Blink app to select from multiple photos
    Video quality
    Skype call integrated in the OS
    Colourful handsets
    Endorsement by the man.

    You surely need to use your WP more often ;)
  10. ohgood's Avatar
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    #10  
    my point was, they're not showcasing the os or anything new...

    potential customers don't see wow features, they see what they have on other phones already.
  11. dalydose's Avatar
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    #11  
    Quote Originally Posted by ohgood View Post
    my point was, they're not showcasing the os or anything new...

    potential customers don't see wow features, they see what they have on other phones already.
    Apple just had an ad that showed noise cancelling...that's it. The normal consumer doesn't remember everything a phone can do. Plus, I've heard people say "I have an iPhone because it can (insert feature found on all smartphones)".
  12. Duvi's Avatar
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    #12  
    Quote Originally Posted by Dave Blake View Post
    That's a nice commercial Microsoft is finely pushing WP features.
    I agree. In fact, the commercial had me interested in "Blink".
  13. ohgood's Avatar
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    #13  
    Quote Originally Posted by dalydose View Post
    Apple just had an ad that showed noise cancelling...that's it. The normal consumer doesn't remember everything a phone can do. Plus, I've heard people say "I have an iPhone because it can (insert feature found on all smartphones)".
    another "but apple/android/symbian did _________ " comparison ?

    if its a commercial, it needs to show the awesome stuff no one else has or does !

    or at least show how its better on wp.
  14. PeltFrelken's Avatar
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    #14  
    Celebrity endorsement ads have less to do with product features and more to do with consumers associating the product with someone they admire.

    Target audience: Men who like sports, and technology

    Ad strategy: (1) I (consumer) like basketball, (2) I like Grant Hill, (3) Grant Hill likes Windows Phone, (4) Therefore, maybe I will like Windows Phone too?

    There's also the sub-text of tenacity. Grant Hill has been a basketball star for a long time. He's come back from injury, he's still hungry to win. But he also balances that with keeping in touch with the people in his life that are most important to him. Audiences can connect with a storyline like this.

    And if you like features, he does emphasize the camera on the phone, which is one of the top things people use smartphones for.

    Also, side note. Grant Hill, class act.
  15. rockstarzzz's Avatar

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    #15  
    Quote Originally Posted by ohgood View Post
    another "but apple/android/symbian did _________ " comparison ?

    if its a commercial, it needs to show the awesome stuff no one else has or does !

    or at least show how its better on wp.
    Oh is that how commercial works? I din't know that each commercial must show the wow factor over competition else it's pointless.
    London Jr likes this.
  16. Dave Blake's Avatar
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    #16  
    Quote Originally Posted by ohgood View Post
    it showed:

    a txt message
    facebook
    someone shooting video
    someone viewing video


    and a whole bunch of basketball and blue shoes. where are the features on display in this ad ?
    Those are nice to see. Did you watch the whole commercial?

    What about Pandora, photo editing, lenses, Blink, Skydrive did you miss those?
  17. rider2040's Avatar
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    #17  
    Quote Originally Posted by PeltFrelken View Post

    There's also the sub-text of tenacity. Grant Hill has been a basketball star for a long time. He's come back from injury, he's still hungry to win. But he also balances that with keeping in touch with the people in his life that are most important to him. Audiences can connect with a storyline like this.
    I'm not a big basketball fan, but as a father that travels for work, this ad definitely connected with me.
    Dave Blake likes this.
  18. ohgood's Avatar
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    #18  
    Quote Originally Posted by PeltFrelken View Post
    Celebrity endorsement ads have less to do with product features and more to do with consumers associating the product with someone they admire.

    Target audience: Men who like sports, and technology

    Ad strategy: (1) I (consumer) like basketball, (2) I like Grant Hill, (3) Grant Hill likes Windows Phone, (4) Therefore, maybe I will like Windows Phone too?

    There's also the sub-text of tenacity. Grant Hill has been a basketball star for a long time. He's come back from injury, he's still hungry to win. But he also balances that with keeping in touch with the people in his life that are most important to him. Audiences can connect with a storyline like this.

    And if you like features, he does emphasize the camera on the phone, which is one of the top things people use smartphones for.

    Also, side note. Grant Hill, class act.
    I get it.

    let's focus on the weakest market (is it still the us?)then....

    if association and relation were the motivators, why not get a semi geeky 30 something guy with a beer gut and tout the phones positives in an edgy "snap into a slim jim" esque skit ?

    people are can still remember "where's the beef?", but have no idea who the three little old ladies were.

    pandora and skype are taken for granted, blow folks socks off with a badass exclusive instead ?
  19. Laura Knotek's Avatar

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    #19  
    Quote Originally Posted by ohgood View Post
    I get it.

    let's focus on the weakest market (is it still the us?)then....

    if association and relation were the motivators, why not get a semi geeky 30 something guy with a beer gut and tout the phones positives in an edgy "snap into a slim jim" esque skit ?

    people are can still remember "where's the beef?", but have no idea who the three little old ladies were.

    pandora and skype are taken for granted, blow folks socks off with a badass exclusive instead ?
    I don't see that concept being at all successful. For one thing, men don't not typically associate smartphones with fashion statements.

    Many people who are now buying smartphones weren't even born yet when the "Where's the Beef?" ad aired back in 1984.
    Duvi likes this.
  20. Duvi's Avatar
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    #20  
    Quote Originally Posted by lak611 View Post
    I don't see that concept being at all successful. For one thing, men don't not typically associate smartphones with fashion statements.

    Many people who are now buying smartphones weren't even born yet when the "Where's the Beef?" ad aired back in 1984.
    Depends if it happened after November 1st... if so, I was born

    lol
    Laura Knotek and Muessig like this.
  21. purefire21's Avatar
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    #21  
    The problem is that it's just a windows phone. There is no brand here, that's just like saying this is my apple phone by att. Call the phone what it is not window phone.
  22. Laura Knotek's Avatar

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    #22  
    Quote Originally Posted by purefire21 View Post
    The problem is that it's just a windows phone. There is no brand here, that's just like saying this is my apple phone by att. Call the phone what it is not window phone.
    That would be up to the OEMs to make specific commercials. Microsoft is only able to advertise what is unique about WP8, not specific devices that it does not make.
  23. rockstarzzz's Avatar

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    #23  
    Quote Originally Posted by purefire21 View Post
    The problem is that it's just a windows phone. There is no brand here, that's just like saying this is my apple phone by att. Call the phone what it is not window phone.
    You don't see ads for "This is an Android" yet Scroogle sells so many of them. Imagine once "This is Windows Phone" catches up, Microsoft will have that extra marketing boost which in Microsoft's case, they always need extra marketing, pretty bad at showing the right stuff till now.
  24. ohgood's Avatar
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    #24  
    Quote Originally Posted by purefire21 View Post
    The problem is that it's just a windows phone. There is no brand here, that's just like saying this is my apple phone by att. Call the phone what it is not window phone.
    agreed. "pink windows phone" isn't going to be very descriptive if bob is talking to tom about a phone he just saw.

    galaxy s4, on the other hand, pins down exactly what device they might be discussing.
  25. ohgood's Avatar
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    #25  
    Quote Originally Posted by lak611 View Post
    I don't see that concept being at all successful. For one thing, men don't not typically associate smartphones with fashion statements.

    Many people who are now buying smartphones weren't even born yet when the "Where's the Beef?" ad aired back in 1984.
    I'm not sure where you got fashion statements from.

    ignore the date, see the concept.
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