I've tried IOS, android, and WP and there really is no comparison. WP wins hands down in terms of functionality and usability, but why is the market dominated by iphones and galaxy phones? PR. They blind you with specs that don't really mean anything in actual usage, pander to your desire to be hip and cool, mock you for not being a regular person if you don't own their piece of plastic, and generally take charge of their phone's public image while trying to shoot down their competitor's image. Microsoft's products are complete, integrated, and amazing but no one knows about it or worse they've heard about it from google or apple.
There's nothing worse than having your competitor set the tone/message for your products. Insiduous passive-agressive things like "They say the ecosystem is still to mature in 3 years, WP is maturing and will be ready in another 2 years, and others" and openly attacks like "wp is flat and boring and nothing would entice you to keep using the UI". The UI is mature and stable, the ecosystem is almost complete and already diversifying in areas ios and android do not or cannot go, and honestly the UI was meant to be unobtrusive. We have xbox games ... on your phone! We have office apps ... on your phone! Nokia has the greatest phone camera apps around and their PR definitely is not shy in asserting and defending it. Bing on wp has visual, audio, etc search. enterprise functionality found nowhere else, a digital design that even now IOS is encorporating ( and most probably be hailed as the best thing since icecream when it comes out ) I can go on and on about each and every feature and benefit and each one of them should have been enough to convince anyone to switch from android/ios to wp. The problem is microsoft's unbelievably slow PR. Frustratingly slow PR. Honestly, do they just sit around all day long?!? They refute rumours and wild speculations when the idea becomes already too entrenched and therefore too late. Case in point : the current viral campaign being secretly waged to make sure XB One never gets off the ground despite how good it is. Apple and Google are setting the tone and Microsoft is just reacting ..... on their own products.
I saw the Home shopping network push for the nokia 521 and was blown away. HSN of all people!?! It was everything I ever wanted to say to convince someone to switch, you got to hand it to HSN, they know how to SELL. They managed to find each and every benefit no matter how obscure and present it in under 13 minutes.
Microsoft's research and engineering arms are great , their PR needs a lot of work. A LOT. like a total overhaul. If Microsoft fired the whole lot of them last year we'd still be in the same place now.