I can't tell either, when I first saw it I thought it was a new Windows phone commercial, then I saw Smirnoff...then was confused lol I like this publicity though
Always nice to see more product placements, but I wonder how effective it is (it doesn't show anything that 'screams' Windows Phone such as Live Tiles or the Start button that anyone other than diehard WP users would notice. Still, it's better than it being an iPhone or Android.