- 07-27-2013, 12:23 AM #1
Nokia: Microsoft Must Evolve to Make Windows Phone a Success - IBTimes UK
Nokia's vice president Bryan Biniak knows that his company is facing an uphill struggle, and points out that its partner in this struggle has been in a similar position before.
At the turn of the century Microsoft introduced the Xbox brand into a console market dominated by Sony and Nintendo.
It managed to overcome its lack of heritage in the market by introducing exclusive titles like Halo, and Biniak believes it now needs to do something similar:
"To give you a reason to switch, I need to make sure the apps that you care about on your device are not only on our phones, but are better. I also need to provide you unique experiences that you can't get on your other devices."
"We are releasing new devices frequently and for every new device, if there is an app that somebody cares about that's not there that's a missed opportunity of a sale."
"We are trying to evolve the cultural thinking [at Microsoft] to say 'time is of the essence.' Waiting until the end of your fiscal year when you need to close your targets, doesn't do us any good when I have phones to sell today."
Biniak agrees that it is up to Nokia to "reinforce the message" that Microsoft has to change its practices when it comes to mobile, especially as a strong platform and app catalogue is key to success:
While it might be vital for Nokia that Windows Phone is a success, it seems that the folks at Redmond don't put quite as much importance on the platform, as it has bigger fish to fry with Windows, Office, Xbox, Surface and more.
Whatever Microsoft's intentions for the platform, it is clear that Biniak and Nokia are intent on making it work, and won't rest until it does:
"As a company we don't want to rely on somebody else and sit and wait for them to get it right."
- 07-27-2013, 01:46 AM #8
About the thread in general: Microsoft knows and says they are slower than they want to be, we know and say Microsoft is slower than we want them to be, so why shouldn't Nokia do the same?
07-27-2013, 02:14 AM #9
- 4,481 Posts
Since Nokia has the ability to alter core OS functions, they should just start improving the OS to add more core features.
Then tell MS that they'll either release all those OS improvements as exclusive features for Nokia, or MS could pay them a big chunk of cash to make it available to all OEMs.
- 07-27-2013, 03:44 AM #13
Microsoft can't be much faster than throwing Money at developers, or developers themselves throwing themselves at companies to develop for free. People are biased against WP and thats the way it is. I think for the position they're in, MS is doing a good job. They're offering hundreds of thousands to conpanies to develop apps, and developing apps themselves for companies (YouTube and Facebook)
- 07-27-2013, 08:34 AM #15
- 07-27-2013, 11:02 AM #17
I'd say most of the bias is not deserved. The most bias comes from people who have barely ever used one and just ride the bandwagon on what they've heard on the internet. Most people who have actually used WP at least have the decency to admit it's strengths even if it has the weakness. Most of the bias does not do this :P
- 07-27-2013, 11:56 AM #18
Let's flip this scenario and say that Samsung had jumped big into WP instead of Android. Would WP be as popular as their Android phones are? I doubt it. The fact of the matter is that with Android the capabilities are virtually endless. It's also open so Samsung can take the source code and do whatever they want with it. WP has quite a few shortcomings yet, and Samsung wouldn't be able to do much with it. Nokia is doing a great job, but they can't do much more than develop apps to treat the symptoms.
I agree that bias that comes from Microsoft's reputation in years gone by is undeserved. I got Windows 8 as soon as it was available, and I love it! Someone who used Windows earlier than say 10 years ago would have a hard time believing W8 is from the same company.
- 07-27-2013, 01:35 PM #20
07-27-2013, 04:27 PM #23
- 719 Posts
I think Microsoft realises that they have to bring quicker updates. That was part of what the recent 'restructuring' at MS was about....
I don't think that MS are totally to blame for all this. If the app developers are not writing apps that adhere to MS guidelines to what makes a good app on WP8, it doesn't matter how many OS updates there are. The apps that run well with Live Tiles that work are a complete joy to use. Those app developers are writing quality stuff for WP8, and it shows.
The problem seems to be with the lacklustre 'ports' from other platforms where the problems lie. Namely: Whatsapp (battery drainer supreme), and the absolutely awful Facebook app (shame on you MS, probably the worst software I have ever had the misfortune to use.)
We must remember, compared to iOS and Android, WP8 is a very new OS. About 8 months old, if I remember rightly.
There seems to be a very cynical attitude towards WP8 from the users themselves. This is not what we need as a community. We all chose WP8, so lets get behind MS instead of kicking the ****e out of them. They can't be held responsible for bad app writing and delays or bad service from carriers....
- 07-27-2013, 04:35 PM #24
And when Microsoft releases GDR2 they are even proud for providing FM radio as a great new feature...
So please explain, why exactly shouldn't I be cynical?
- 07-27-2013, 05:48 PM #25
I think that with the recently announced MS reorganization that they have started evolving and putting the phone and windows teams together they can integrate those two into one cohesive os and that will be for the better.
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