BB10 looks just like android, it's not something different. WP is pretty much the only something different.
First of all let me tell you that I am platform agnostic, yes i use WP8, Android, IOS and BB10, to say WP is the only something different is something generic, it looks different? yes it does, but what really matters in this case is what has WP8, BB10 or any other platform has offer different from the other, and I'll tell you what, they are all different from each other once you dive deep in the functionality and uses you exercise with each platform
What absolutely baffles me are the icons they used, after all this time they could hired a good graphics firm to create some really cool, unique icons. But instead they just grabbed them off the web. Look at the calendar icon, seriously, that's been around for years. They had a chance to really make it shine with some simple touches like the icons and they failed badly. It looks like an old Android phone. A lot of the hardcore BB users will buy it, but I can't see many switching from other platforms. I have also read a lot of comments from long time BB users saying they are not buying it because they have removed the features that they rely on.
Can you specifically tell which icons they grabbed from the web?, the calendar icon it might be boring for you, but not for everyone and as for the second point, do not believe what you heard until you use it, nothing has been removed in terms of functionality, what they did was just streamline some functions that were redundant, people is freaking out for "lack" of push email which is plain BS, there is push email, in fact emails arrive instantly.
I was a little disappointed with the custom sound profiles on BB10... the main home screen is a bitmeh but overall BB10 looks solid (camera is meh but im not a photographer) and the battery life seems to be an issue.
I agree with you on the sound profiles, there is no main home screen at all, there is an apps screens and an active frames screen (that is how they are called), heck you can even consider the hub as you homescreen if you want, i am not saying is a good thing or not, i guess is a matter of taste, some like it, some do not.
No my last point to all of you, can anyone saying bad things about the overall experience/look/feel of the OS tell me how much time have you had with a the OS in a daily basis other then watching videos and reading reviews?
And tell me please which mobile os in its first gen step was perfect? i will save you the time NONE.
Disclaimer: I been using BB10 for some time now as my main device, i also own a Lumia 920, HTC One X+, 4S and several tablets except for Surface