I really enjoyed the Google ads, they have quite a bit of humanity in them and are about people rather than the only focus being on the product. I live in Berlin, Germany, and there are more and more ads here, even on billboards and at bus stations (eg. for YouTubers and Google Maps).
As part of one of the Google Maps campaigns, they setup a microsite where you could find tips and info about all the different parks in Berlin. An awesome concept, especially as it was around summer time when the weather was really hot, and the site had a lot of useful information on it. It seems like although they are operating on a global basis, Google are taking a very regionally sensitive approach to their work as well, which is nice to see.
11-16-2014 08:17 PM