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07-01-2017 05:15 AM
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  1. TgeekB's Avatar
    We're older, reliable appeals to us. How many hipsters read U.S. News?
    Lol. That's true!
    06-11-2017 02:48 PM
  2. JohnnyRedLight's Avatar
    I don't think it's possible without an amazing mobile presence. The mobile aspect ingrained Apple into society much more than an iMac or MacBook.
    dgrn23, BryanMahendra and bigbmc26 like this.
    06-11-2017 05:38 PM
  3. anon(1762522)'s Avatar
    What I like: Windows 10 and Surface hardware. What I don't like: Win10 apps (super-ugly, slow). I use an Android phone and Chrome browser, so it would be hard to pull me into the Office ecosystem, which I otherwise like. To me, Apple is only barely winning now on hardware, which is a big win for Microsoft. But Apple is still winning a bit on software. Mac OS and apps are prettier and often more functional for specialized uses. Microsoft phones seem to be pretty good, but I use a Pixel because I'm on Google apps. Apple iOS has some great apps, but Android is better for me. So Microsoft is definitely getting cooler and nipping at Apple's heels with its hardware and Windows 10.
    06-13-2017 10:06 AM
  4. Biff Henderson's Avatar
    Its all about marketing. Marketing determines how the public perceives. Microsoft is absolutely terrible at marketing. It is the root cause of most of their problems.
    Is Microsoft cool when compared to IBM? Although they are going strong and doing fine, do we even hear of IBM anymore? Certainly not at the consumer level.
    Microsoft has to do something revolutionary to change the perception. Or, create 100% new branding through new companies that do not have the Microsoft name.
    06-13-2017 10:16 AM
  5. Ben Wolgus's Avatar
    Apple is cool because it's business is focused on the consumer. Microsoft is not going to get the same sort of Twitter action when it's business isn't as focused on the consumer as Apple. Microsoft is all about business for the most part with consumers coming in second. Microsoft has made strides to really please the consumer. I wouldn't exchange my SP4, or my Surface Studio for any product made be Apple.
    06-13-2017 11:06 AM
  6. uburz's Avatar
    Very unlikely, but not impossible. For a simple reason: its name (brand). "Microsoft" is almost unpronounceable in certain languages, and even when it is, it's up to 5 or 6 syllables, and lacks appeal. But who knows, things may change...
    06-13-2017 11:47 AM
  7. Kieran Jeffery's Avatar
    Not all the time it's called "Microsoft". Like Apple ditched "Macintosh", Ms needs a cool name. They need a name that sounds more natural with softer constants. Just from a psychological point of view. Microsoft feels synonymous with offices and people with suits on labouring through the day, whereas Apple has more of a feeling of the outdoors, coffee shops and cafés, wine bars, people in jeans and a sweatshirt. Apple just has that personal, family and friends vibe, rather than the colleagues and co-worker vibe of MS. MS is the labouring employee, Apple is the upper management having meetings on the golf course. Microsoft is bringing your work home, where Apple is working the way you want, when you want. Plus you say Microsoft to someone like my grandparents, it immediately sounds like whatever it is will be complicated and you need a degree to operate it, whereas Google or Apple just ooze simplicity and ease of use.

    I believe it's the biggest thing holding MS back. The need to rebrand, or spilt off with a consumer division. Separate Windows for the home with Windows for the work place. The only things cool about MS are the things where Microsoft isn't really there in the name, like Xbox and Groove. It's like if theres a guy down the road with the name Hitler or Ghengis, could be the nicest guy in the world, but if you find out his name before you meet him, you're going to be hard pressed to not have a slight presumption that they are a little evil.

    Although things are slowly turning around for MS, there's still the preconception from hearing the name. They could reinvent themselves and remove all of that instantly with a simple name change or seemingly separate new consumer division.
    uburz and nmco9 like this.
    06-13-2017 11:50 AM
  8. xFalk's Avatar
    Are hashtags actually cool?
    06-13-2017 12:22 PM
  9. Rhody#WP's Avatar
    I'm assuming "cool" is being used as a synonym for "popular." A person who is truly cool doesn't care what smart phone he or she uses. In fact, I bet the most interesting man in the world doesn't even have a smart phone.

    Apple products may be considered cool because they are popular, and they are popular because they give people just what they want and nothing more. Being at the forefront does not lead to coolness. Hanging back and waiting to see what flops and what might last is what makes Apple products "cool."

    It's all about marketing, not the most up-to-date tech.
    "I had wireless charging on my Palm Pre back in 2009."
    "Whatever, nerd!"

    I think Microsoft must find a way to become ubiquitous. Maybe it's a way to blow apart the walled-garden app stores. Maybe it's AI and cognitive systems. Maybe it's a cool new ad campaign.

    What Microsoft is probably doing is moving away from mobile altogether and concentrating on services. Someone mentioned IBM as not being cool. Well, they have been out of the consumer market for a long time, never were really in it anyway. They are getting out of hardware altogether and focusing on cloud and cognitive systems. IBM is almost an entirely cloud software company now. Smart companies see the writing on the wall and evolve. Microsoft is letting you down easy while they slip out the back door of the mobile phone market.
    06-13-2017 12:39 PM
  10. dov1978's Avatar
    I'm assuming "cool" is being used as a synonym for "popular." A person who is truly cool doesn't care what smart phone he or she uses. In fact, I bet the most interesting man in the world doesn't even have a smart phone.

    Apple products may be considered cool because they are popular, and they are popular because they give people just what they want and nothing more. Being at the forefront does not lead to coolness. Hanging back and waiting to see what flops and what might last is what makes Apple products "cool."

    It's all about marketing, not the most up-to-date tech.
    "I had wireless charging on my Palm Pre back in 2009."
    "Whatever, nerd!"

    I think Microsoft must find a way to become ubiquitous. Maybe it's a way to blow apart the walled-garden app stores. Maybe it's AI and cognitive systems. Maybe it's a cool new ad campaign.

    What Microsoft is probably doing is moving away from mobile altogether and concentrating on services. Someone mentioned IBM as not being cool. Well, they have been out of the consumer market for a long time, never were really in it anyway. They are getting out of hardware altogether and focusing on cloud and cognitive systems. IBM is almost an entirely cloud software company now. Smart companies see the writing on the wall and evolve. Microsoft is letting you down easy while they slip out the back door of the mobile phone market.
    Nope, I think it's quite clear from the past weeks news that Microsoft most definitely aren't moving away from mobile altogether...at least not yet anyway
    Drael646464 likes this.
    06-13-2017 12:44 PM
  11. Sean Russell1's Avatar
    Microsoft focuses too much on style. All of the functionality everyone has been asking for on Windows 10 Apple seems to have up and running in a smaller amount of time. The clipboard functionality being the first thing to come to mind. "Drag And Drop" is another. The Start Screen is a disaster. There still isn't much consistency on the platform. Even if there is consistency, there are apps with a unmanageable layout.
    06-13-2017 09:07 PM
  12. kevinmccarthy's Avatar
    I hate to say this but I've felt for a long time that the single biggest problem is the name.

    Microsoft should seriously consider pulling a Google/Alphabet (in their own way): Microsoft Inc becomes an umbrella corporation; create Windows Inc for the OS developments; create Surface Inc for hardware development; Xbox Inc for gaming; Office Inc for enterprise software; and so on.

    I believe restructuring in that way, while costly and cumbersome, would go a long way for the company in shifting it's perception. Making smaller, more agile companies under the Microsoft umbrella could possibly accelerate the trajectory they're currently on.
    06-14-2017 12:00 AM
  13. lqueen75's Avatar
    I don't know if it is cool but I love the Surface line.
    06-14-2017 12:05 AM
  14. Chintan Gohel's Avatar
    I hate to say this but I've felt for a long time that the single biggest problem is the name.

    Microsoft should seriously consider pulling a Google/Alphabet (in their own way): Microsoft Inc becomes an umbrella corporation; create Windows Inc for the OS developments; create Surface Inc for hardware development; Xbox Inc for gaming; Office Inc for enterprise software; and so on.

    I believe restructuring in that way, while costly and cumbersome, would go a long way for the company in shifting it's perception. Making smaller, more agile companies under the Microsoft umbrella could possibly accelerate the trajectory they're currently on.
    That actually would be counter to theior current direction where they have been trying to get the different departments working with each other in a more cohesive manner - there have been several reports of where the different departments work better and with a greater understanding of the end goals - splitting them up would take away all that cohesiveness
    Laura Knotek and FAHMI BASSEM like this.
    06-14-2017 05:27 AM
  15. nufailshabandri's Avatar
    I think MS have already reached or overtaken in PC level with the likes of Surface Studio, Surface Pro etc. But in order to dominate the market they should also give more importance to mobile platform so that consumers can adapt similar Operating System environment. I think a Surface Phone or Surface Mobile adhering to the tag "For Creators" will be cool.
    06-14-2017 06:15 AM
  16. garak0410's Avatar
    This is a very good and timely topic. Before I go on, let me preface this by saying I've been loyal to Microsoft and the devices and software they bring out. From the days I left my Amiga behind and went with Windows 3.1, I've been on this train for a very long time, heck I am one of the few who had no issues with and liked Windows ME. I had an original Tablet PC, I embraced PocketPC and graduated to Windows Phone (through 6.5). I also loved Zune, Windows Phone 8.0+, Surface RT through Surface Book (my current Surface), Windows Media Center, Kinect, XBOX through XBOX One (and plan to get the "X"), Microsoft Band and held on to Windows Phone for as long as I could.

    I noticed that many school districts in our area are having "Google Blast" training as they are "all in" with Chromebooks and then they add "Apple" to it...for example, this is a logo from these conferences:

    google01.png

    Heavy on Google...no Microsoft to be seen. But they said High Schools are embracing iPad and Macs. For this very reason, I said some weeks back that Windows 10s will not make any inroads into education and while I hope I'm proven wrong, I am going to stand by that.

    I work for a small but multi-million dollar business and we live and breathe Windows, Windows Server, Dynamics, Exchange (Online) and mostly, Excel VBA. It helps our business run. Yet management uses iPhones and I am the sole manager on Android (Google Pixel XL, but long time Lumia ICON user.) Business is where Microsoft is thriving and will thrive.

    I am still Microsoft heavy, having powerful Core i7 PC to be my main home PC/File Server/Media Server (Plex), Surface Book as main daily PC, Office 365/OneDrive. I also have a few Western Digital MyCloud's for personal storage. I use an Android phone and use many Google Services but also use Cortana on my Phone. I also use Amazon for Music, Kindle, Audible and Kindle. My main music service is Google Music, mainly due to the YouTube RED but I still maintain Groove for using it on my XBOX One from time to time.

    While there is a resurgence of PC gaming and the XBOX is still popular, I don't see Microsoft making much inroads in the "cool" factor. In my experience, schools want Chromebooks, people want iPhones/iPads and most people say they have a Playstation over an XBOX. As much as I try to evangelize Microsoft for "coolness", more and more people don't even consider them a factor.
    Last edited by garak0410; 06-14-2017 at 08:19 AM. Reason: Fixed Typo
    Laura Knotek and N_LaRUE like this.
    06-14-2017 08:15 AM
  17. LuxuryTouringZone's Avatar
    Sadly, I doubt it.
    06-14-2017 04:10 PM
  18. DavidinCT's Avatar
    Microsoft CANT have it both ways.

    They want to be the company that provides professional services to business. Their Windows, Office, Server OS, Server applications, Tablet/laptop and other hardware is VERY geared towards big business. In the real world, it's their bread and butter where MOST of their profit comes from.

    They NEED that image to gear towards their primary client. Going "HIP" to hit the "In trend" will damage their business image.

    Even go back and watch all those OLD Windows Phone commercials, Nothing was too hip, or ultra cool, it was "SAFE" going for the consumer AND the business aspect. This is something Apple never did.

    Never mind, talk to a teen...As them...Microsoft, yea the software on MOM's computer, old. Ask them about apple, hip and cool (their marketing was very well done towards this).

    Microsoft can never be both....it's not in their blood.

    And I know you will bring up Xbox... Xbox is a whole different animal... Gamers are a different bread. If you build good games, the gamers will come and they will sell. You create bad games and you will be out of business really quick. It's how many small gaming shops went under after 2-3 games... some after 1.
    06-15-2017 08:03 PM
  19. fatclue_98's Avatar
    ^^Professionals have teenagers too. We also go to concerts, basketball games and water ski. Why can't we have an OS for work AND play?
    tgp, Laura Knotek and FAHMI BASSEM like this.
    06-15-2017 09:23 PM
  20. TgeekB's Avatar
    ^^Professionals have teenagers too. We also go to concerts, basketball games and water ski. Why can't we have an OS for work AND play?
    I guess the question is can MS ever be that and, if so, how do they get there?

    Sent from mTalk on my SP4
    06-16-2017 05:46 AM
  21. garak0410's Avatar
    This was one of my favorite Windows Phone commercials:
    tgp and FAHMI BASSEM like this.
    06-16-2017 07:34 AM
  22. Chintan Gohel's Avatar
    I want to get the basics right in this thread

    What is this "cool factor" - need some tangible definition that I can work with
    fatclue_98 and Laura Knotek like this.
    06-16-2017 12:16 PM
  23. fatclue_98's Avatar
    I want to get the basics right in this thread

    What is this "cool factor" - need some tangible definition that I can work with
    Cool is defined as being part of the herd. You won't be embarrassed by being different than the rest of the sheep 🐑. I'm not just referring to Apple users when I say sheep.

    Windows and BlackBerry users are considered to be stuffy old men carrying briefcases or IT geeks.
    Laura Knotek likes this.
    06-16-2017 12:45 PM
  24. TgeekB's Avatar
    Cool is defined as being part of the herd. You won't be embarrassed by being different than the rest of the sheep . I'm not just referring to Apple users when I say sheep.

    Windows and BlackBerry users are considered to be stuffy old men carrying briefcases or IT geeks.
    I think that's the caricature or oversimplification of the cool factor. While a small percentage of people may fit that mold, most people just like what works and what their friends are using. It's part of a culture more than a herd. It's the accessories that go with the device that make it more usable. The way you are treated when you go to the Genius Bar. It's the whole package that makes it "cool".

    That's just the way I see it of course.
    06-16-2017 02:36 PM
  25. fatclue_98's Avatar
    I think that's the caricature or oversimplification of the cool factor. While a small percentage of people may fit that mold, most people just like what works and what their friends are using. It's part of a culture more than a herd. It's the accessories that go with the device that make it more usable. The way you are treated when you go to the Genius Bar. It's the whole package that makes it "cool".

    That's just the way I see it of course.
    I must be slipping in my older years. Obviously I wasn't sardonic enough if you thought I was only oversimplifying the issue. Yes, it's gratifying to have more accessories available or an enhanced support model, but cool? Hardly. I drive a Hummer but it doesn't make me any cooler than if I drove a Yaris. It's not cost-effective to have one vehicle for everyday commuting and another for towing the boat. Insurance in Miami is something to seriously consider before going buck wild at the dealership. Having a flagship phone, regardless of OS, is a matter of wanting to have the best possible device for a given set of needs. I'll be honest though, the Passport got me the most wide-eyed looks from people and that was funny in a way.
    Laura Knotek likes this.
    06-16-2017 06:28 PM
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