How come microsoft never puts top of the line tech in their products?

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Windows Central Question

Like the xbox one and the new lumia 940 is rumored to have the snapdragon 805 chip which is a great improvement from the 800 in my 1520 but by the time they release the phone the snapdragon 810 will be in flagship phones and is reported to be 30% faster then the 805 and they are sticking to 1080p rather then 2k or 4k reso.
 

RumoredNow

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Phone wars are akin to an arms race and some like to brag about their hardware like it is a nuclear deterrent. We'll have to see what spec actually comes in the next round of flagship devices to gauge the accuracy of this inquiry. One thing is certain - there will always be another SOC in the pipeline that makes spec heads drool.

One factor I don't think many take into consideration is supply chains for individual components. Let's face it, the largest manufacturers take up the bulk of supply capacity for the newest components. There simply may not be enough left for second tier OEMs to make a decent run with that particular spec. Maybe Microsoft throwing their $$$ behind Lumia can leverage the brand back into top tier status with first pick of supply.
 

jmshub

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The 940 is strictly a rumor at this point. Besides, raw specs on a sheet cannot tell the story of real world performance. You can end up spending time lamenting that windows phones don't have the latest and greatest of chipsets despite the fact that they run really good without them.
 

a5cent

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Few people are aware of the fact that Qualcomm develops most of the required drivers for Android themselves. When Qualcomm launches a new SoC, those Android drivers are available from day one, whereas for MS that's just day one of driver development. That can delay the release by a few months all by itself.

Edit: This statement was slightly exaggerated to make a point. Qualcomm and MS do joint driver development, but they are never ready as early as the Android drivers are.
 
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someone2639

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Few people are aware of the fact that Qualcomm develops most of the required drivers for Android themselves. When Qualcomm launches a new SoC, those Android drivers are available from day one, whereas for MS that's just day one of driver development. That can delay the release by a few months all by itself.

Edit: This statement was slightly exaggerated to make a point. Qualcomm and MS do joint driver development, but they are never ready as early as the Android drivers are.

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