[someone2639]

Have you seen? All those Lumia, Windows phone, and other TV commercials and general ads? Microsoft is * doing the advertising for them* there was not a single ATT, Verizon, or T-Mobile mentioned as the creator of that ad.

Let the commenting begin:

[wpn00b]

I honestly think they expect it to sell itself. They are taking the wait and see approach because they don't have faith enough in the product to put money behind it.

More of the same chicken or the egg thinking that Microsoft is dealing with when it comes to application developers as well.