Just got one for $99 (PLUS a $25 Windows Store card! What?!?!) at the MS store in Lenox Square Mall in Atlanta. I was astonished at how simple and non-crazed the whole process was. I got there at 6:45 AM and there were only 6 people lined up outside. A MS store employee came out and handed out blue wristbands for the first 20. They were gone by 7:10 or so. Everyone else got an orange wristband to secure the $199 deal.
We were free to leave the line to eat/use the bathroom/whatever and come back around 8:30 or so. A little before then, they sent out an employee with a store unit to let people in line play with it, plus they gave out free bottled water. They opened at 9AM (one hour earlier than usual). Employees applauded us on the way in and they processed the first 5-8 orders on Lumias with card readers within minutes.
It was an awesome experience, and the deal was so insane, I dropped another $40 for the Folio case. What a cool day!