I like that ^^^ a lot.
Bing support and Bing Rewards more globally. In the US, Bing gives me perks for searching. Google just gives me ads and incessant whining about how I need to look at the ad, evaluate the ad, love the ad, buy what's in the ad, sleep with the ad, have the ad's babies and join the ad's religious cult of whacked out on consumerism Church of the Unsleeping Advertising Eye.
I used to LOVE Google and tell everyone to use them. Now I avoid them like the plague and advise people to do likewise. Somewhere along the way they lost their identity and got way too pushy and obnoxious and demanding. Money does that to some people and to some companies...