I'm probably a day one buyer. I think it looks nice. It's less boxy than the Icon, thinner than the Icon, a nice slight curve to the back and for some reason, the white looks extra nice. I normally don't like white phones, but this one intrigues me. Window Hello and Qi charging is a huge plus in my book.
As long as the battery life is on par with say the HTC M8, then I'm all set.
EDIT: I think I know why I like the white, because it's poly carbonate and it looks almost silky in the pics. Also, teh front is black, which makes it even nicer.