Well, we all should know Samsung paid a lot of tech reviewers to do excellent Note7 reviews, Internet was full of that at one point,also the phone did great (until the bomb situation) but nobody would known if the phone was or not great, it's part of Microsoft to support all the tech reviewers they can.
I know some which speak very good of the WIN10M but there hand are tied because MS is not releasing a campaign and is not strong fighter in the marketing war.
So, there is not only one to blame.
Maybe it's related with the fact that MS is making a lot of products with almost no competition, like Windows, maybe a lot others and they don't care very much about marketing.