Probably the tech saavy young adopters who like the surface line. There's a sense in which "MS is the new apple", and the surface is "cool". Some of that probably bled over to windows 10 M.
Great thread. MS is in better form than it has ever been, with its long term vision. Next few years will be exciting.
Whats even more interesting about that, is its marketshare growth, with year on year negative growth. Which would indicate we just had the first quarter of negative growth in the history of smartphones. Which would suggest we just hit saturation, or are so close, that the premium smartphone industry is about to take a slow, painful and inevitable dive in favour of new tech still in adoption, and budget pricepoint competiton. Premium makers will have to focus their attentions on countries without saturation, like India, and shift to budget sectors and new tech inventions.
If that's the case, it couldn't possibly be better timing for MS, and its Cortana bot plans, and new FF plans. It would be as auspicious as a harvest moon shining on a new crop, economically. Perhaps that's been their plan, market analysts have seen this coming for awhile. A lot of people thought it would be last year.
- Q4 2016 -
"Samsung’s share is down 2 percent year-over-year, while its shipments were down roughly 14 million. Apple saw its share fall from 15.9 percent to 14.4 percent, while shipments were down 9 million units."
"Chinese manufacturers such as Huawei and Oppo, both of which saw an increase in their share year-over-year."
Okay, so 399.5 million shipped in q4 2015, and 432 million q4 2016. Not quite negative growth in q4, an 8% growth. But a growth in sales that was almost entirely the budget sector, with both apple and Samsung losing marketshare to Chinese companies like Oppo.
For q1 -
Loss in Samsung sales, and drop in US android share...
https://www.androidheadlines.com/2017/03/samsungs-high-end-smartphone-sales-dropped-q1-2017.html
Loss in profit from apple q1 (2.6 percent), despite 5% increase in sales, and slight increase in marketshare versus android in US-
http://www.macworld.co.uk/news/appl...evenue-figures-apple-earnings-report-3581769/
Apple seems to be weathering the storm so far, and its not quite negative growth, but it is interesting.
Still makes me wonder how windows 10 mobile can have increased marketshare in US and UK, but still be down in units sold. Maybe its just the US and UK, the mature markets that are in negative growth?
I think perhaps that's it. Mature markets are hitting negative growth, like US, and saturation, but adoption in places like India is still driving growth globally.
If that's the case, expect Samsung and Apple to start neglecting US and UK in favour of growing markets.