How about someone making something that the majority of reputable reviewers say is better than an Ipad. All anybody does is keep on releasing their updated garbage that is a little better here and a little better there and then" i might choose it over an ipad or i might not." People complain that apple doesn't innovate. Well the majority of the time they don't have to. We all win when companies leapfrog over each other in technology as it forces the others to work harder. When second place and below takes baby steps, this is what we get.