I think iOS8 brings some innovative things, but I wouldn't say it blows the integration of WP8.1 out of the water. Again, 8.1 is fresh too. They are releasing the DP of iOS8 later this month. WP8.1 just got another update today. Where iOS8 took the iphone isn't as far as WP8.1 took WP. Again this is no knock on iOS or anything Apple. My whole point with them has always been price point. Who cares if you can call on an iPad to an iPhone if only the top 15% of society can afford it? Why call when you can facetime, Skype, or Whatsapp anyway? Wait, that's because most of the market outside the US uses those applications and that's why iOS8 isn't going to matter in Asia, or Europe as much as Andriod or WP. Being able to respone directly from the notifcation center is cool, but with live tiles I feel like you already have better method. I like how you can double tap the control button and it'll open the last app you were at, but you could do that anyway via another method. I can understand people being a little underwhelmed considering how hush, hush, Apple had been. Still it's a nice OS update and will give the fans of Apple a continuation of what they have come to expect. A polished and refined OS. the question is how many fans will they continue to have.