OP is right in a lot of ways.
If you have a background like his, or even me (Silicon valley, startups, mobile, social, cloud, electronics, manufacturing). Your completely blown away with how mismanaged this investment has been.
I haven't experienced all the issues that OP has, but was still completely underwhelmed with the lack of clarity in focus that this product launch had in comparison to all the other hardware (band 2 not included, because I think it's garbage) that Microsoft launched, at least in terms of build quality and customer experience.
We do have to break the Windows Phone conundrum into two main aspects (prelaunch) into hardware/software and post launch of customer experience/marketing communication.
So I'll dive in and give my own take on each of these aspects.
1. Hardware
Specs: I for one, don't have any problem with the specifications of the device, the processor, memory, imaging sensor and ancillary pieces are relatively modern and sit well within a range for "high performance" with almost negligible gains for waiting for Snapdragon 820 (which won't be ready till Q2 16 anyways). With all things hardware, it's a pipe dream to intersect yield quality, performance and cost on the forefront of innovation and availability.
Summary: The 950/XL have fantastic specs that are innovative, capable and leave no competitive advantage to competing platforms.
Design: In terms of repairability, the 950/XL are on the right track, the removable back, ease of disassembly, etc. are highly competitive and have comparable advantages.
Design UX:
The lack of capacitative buttons is completely negligible since W10M has fantastic logic to it's positioning, availability. The Volume/Power implementation is unique, and does depart from expected operation. Personally, the positioning (grouping) is highly thumb friendly, with no buttons being out of reach of the right thumb (XL) and the left index finger (XL), I can't comment on the non XL model, but in store I found it to be similarly well placed.
Dividing the volume rocker is controversial. Without a case, I did see myself inadvertently hitting the lock screen button. With a case (caseformers) there is added resistance, which has nullified this issue for me. I actually have similar inadvertent lock screen activation with my SP3 and I question the value of a single (imo, double is preferred and should be user selectable) click lock (for what purpose is the user engaging lock? Since the expected behavior is to cease usage, success in engaging expected behavior is less important than unintended engagement of expected behavior.)
In essence, false positives are more harmful to UX than true positives.
In another use case scenario, docking (placing the phone into a car mount) I find that there is a conflict of interest in that mounts are meant to grasp a device in it's most stable position, just as your hand is meant to do. Software screen behavior in landscape can be quite frustrating.
Design Materials and Style:(
Front)
The front of phones today is a screen, it leaves little creativity and choice and there are some glaring things that frustrate me. For one, there is no forward facing speaker, on the 950XL, in anything other than calls, there is no forward facing speaker. Chalk it up to the thinning nature of smartphone design and reducing the manufacturing requirements for your display vendor.
These effect which vendor you can choose, how much money they will charge for implementing Gorilla glass 4 with more points of failure? Whether the vendor is capable of producing the yields, and expected performance in relation to a weighted price point of total billable materials?
In such a large screen, it's impressive to use the latest and greatest in both screen technology and screen resilience while reducing the "work" (=price gouging) of the supplier to provide adequate supply.
Perhaps the most poignant choice is the word, "Microsoft" which believe it or not as a brand lands itself front and center on
NOT A SINGLE OTHER product that is sold at the Microsoft store, or by Microsoft. In fact, this is the greatest brand positioning statement made that
FURTHER degrades the value of Microsoft's brand in a
COMPLETELY consumer brand dominated segment. Tip to Microsoft, you're a conglomerate of brands, the most ill regarded name in consumer tech is Microsoft...lest you be a fool to try and change the opinion outright.
(
Rear)
The renders of this phone pre-launch were extremely subjective being renders, rather than real in life photos.
The leaks, were absolutely un-Microsoft, and an issue which I hope that Microsoft legal is investigating and results in firings.
Objectively, consumers, brand loyalists were in utter disdain at the state of affairs. For one, they were looking for the merging of Nokia and Microsoft to create something amazing. Especially from a 7.2 billion dollar acquisition of one of the most world renown mobile phone manufacturers.
Back to the design of the rear of these phones, the concept, and obvious design direction in having a fully replaceable rear cover for these phones is a good move, it makes sense, and its
ONE of the HIGHEST cards that a manufacturer can deal to it's consumer. That card results in sentiments of OPENNESS (Pun intended) and RESPECT compared to the non secular, cult like behavior of other manufacturers.
That we have dual sim, expandable storage, replaceable battery, high reparability for components like the charger, QI/NFC, etc... is actually a HUGE play against the completely moronic (IMHO) project Aria concept from the failed Motorola/google. With the open connectors and relative ease of manufacturing custom back plates there are a ridiculous number of innovative back plates that could be implemented to completely change the use case (pun intended) of the phone. For example, I can build a back that modified the NFC to be MicroNFC capable for the manufacturing and tooling industries or add USB-C bypass for charging capabilities in a dock scenario. Building an extended battery case that has ZERO interaction via USB-C is also a potential scenario. All in all, the ports and capabilities via the replaceable back cover are industry leading.
However, when it comes to the included back, it's aesthetic design COMPLETELY fails to capture and complement the existing and newly created branding of other Microsoft products.
At the flagship price point, there was no inclination for a customer/fan/loyalist to ever show off the device unadultered by a case.
That Microsoft has all the expertise and capabilities in the world to produce a magnesium composite back cover that is CNC machined with superior durability, scratch resistance, and unmistakable build quality and chooses not to is remarkably head scratching.
The dilemma with using a metal back, and implementing QI/NFC does not escape me. QI is an issue that caused an initial rift between AT&T/Nokia/MSFT and has an unparalleled use case when implemented properly. Not only does it solve a key usability engagement, it offers a futuristic implementation in user power experience. Unfortunately, USB-C, larger batteries, better power throttling OS diminish the favorability of the use case. In my application of the 950XL (without the bugs others experience), I'm able to do full 3D gaming for hours on end and plug in for 30-45 minutes to get my self back to 50% charge.
With QI, there are issues with the large footprint of the device and appropriate placement and the significantly reduced charging capabilities when below 60% battery. In essence, many of the issues with port resilience (an issue I had with the 920, 1020), charge rates (microUSB), and battery consumption (W10M on any Nokia device) are mainly resolved.
I have several QI docks, including a Nokia, a third party, and a super slick Panasonic that auto aligns with the exact right distance/position to optimize charging rates. Unfortunately, there is a diminishing value in return for QI especially since the current implementation offers less charging speed than Quick charge 2.0 (with 3.0 on the horizon). The entire investment into QI not only conformed design requirements, ancillary accessory purchases, and universal implementations just do not compete with what could have been a simple, flat magnetic charging capability that was not USB-C based. Don't get me wrong, I loved QI on my 920, and missed it sorely on my 1020, but on the 950XL, it's a relatively moot capability.
The truth is that a majority of the design of the rear of the 950/XL was a result of a further investment in a futuristic, but uncompetitive technology. It's sad to say that the lack of included QI charger (and a display dock instead) was a further reflection that Microsoft did not want to lead consumer interest (keeping their battery charged) and instead fell to consumer "wants" which, IMHO, 95% of consumers have complete garbage capability to know what they "need". NFC, in my research is not as easily effected by metal (As shown by iPhone 6/s/Galaxy) especially if thickness is reduced. Magnesium, and it's alloys offer amazing properties in comparison to it's density (
International Magnesium Association (IMA): Magnesium Basics - Physical Properties). So, IMHO, QI is the leading cause of design aesthetic failure in the 950XL, leading only slightly to the brand "Microsoft" which would have been replaced with "Surface" had a similar fit and finish of the other Surface devices be implemented.
I'm getting a little winded (and in truth, detailing my analysis is more beneficial personally than however the rest of the community may appreciate it). So I'll just conclude this tldr segment with a brief synopsis.
Microsoft, despite it's internal politics and changing of the guard had a huge opportunity to re-evangelize one of their most devout bases of customers post Nokia acquisition. A lot of Joel Belfiore's amazing passion and dedication that built Windows Phone 8/.1 positioning it as the hybrid of Apple thoughtfulness and capabilities in constricted design/minimum specs, mandated capabilities has been lost. While initially the strategy offered OEM's the capability to add their own flare (even Nokia the full capability to significantly iterate upon the base OS) and removing the completely utter lack of thoughtfulness and fragmentation of Android which imo, destroyed a majority of the promise of mobile computing; it left Windows Phone without the synergies to make a viable play for marketshare in a blue ocean.
While there is a lot of cloak and dagger strategy surrounding the Nokia acquisition, we all know of the purported Android phones they were designing on the low end and to supplement the failed adoption of Windows Phone in the marketplace. Today, we know that Nadella and Gates were against the Nokia acquisition, Gates having significant doubt on the bloated dying giants capability to provide value as he had authorized over
$5 Billion dollars in kick backs to both Samsung and Nokia in marketing and development investments. In one aspect, I'm absolutely flabbergasted that the Nokia acquisition came
WITHOUT Nokia Here, an asset that was core to the innovation happening at Nokia AND recently valued at 3.2 Billion dollars, by major automakers which once again, was the
NEXT opportunity for user engagement and profiteering. In another aspect, I'm so happy that under Nadella, Microsoft shed the dead weight of Nokia indiscriminately, throwing out the good, the bad, and the ugly apples to retain at maximum 200 million dollars per annum in talent. I'm also glad that they let the business fail for a year (as a stock holder) so that they could take the full write off of 7 billion dollars, and save ~3 billion dollars in taxes. In net, it makes the Nokia acquisition cost time (which universal apps needed) and $4 billion + change.
Coming out of the corporate strategy and into the business strategy, Windows Phone was a dead fish. Anyone in Panos Panay's position would chose to build the Surface Pro 3/4/Book because they were untapped markets with no room but to grow. On the phone front, the challenge was way beyond Microsoft's capabilities in software, especially relying on people assets that had zero job security (so much so that many fled to Apple). Microsoft's strategy however, for a company with the highest R&D investment, smartest people, and complete underdog optimism
STILL should have focused on implementing the Surface vision in mobility. While I haven't covered W10M's underpinnings and challenges, they should have coveted the community that has stuck around for the past 2 years, waiting and wishing for flagship products.
Is the 950/XL a flagship device?
No. Is it positioned as such?
Yes. Does it have the specifications to compete as a flagship device?
Yes. Does it have the aesthetics to compete as a flagship device?
NO.
And why did this happen? A lack of passion and thoughtfulness in branding and consumer experience for yet another release cycle. W10M's lack of certified operating trends which led un-verified battery and performance statistics and "listening" to consumers (myself included) whining about QI, instead of innovating on the paradigm of power to an equally acceptable standard. Further divesting the investment in aesthetics and turning to a third party case manufacturer that couldn't meet demand nor in-store availability...wow what a sucker punch to your own belly.
What's truly sad is that
not a single Microsoft fan in the phone category sat there with ANY other wish than a new flagship phone. We didn't ask for Surface Pro 4, which has negligible improvements over the previous generation. We weren't inclined to spend 2k on a Surface Book to achieve hybrid graphics capabilities. We weren't salivating over Apple Watch and Android Wear that practically NONE of our friends and colleagues were able to justify by waiting for Band 2. All we wanted was a
new.
flagship.
phone. And yet they held a press conference, got our hopes up, and paper launched a half hearted attempt to satisfy the only demographic that has believed in their product and then left the experience in a perpetual beta with a wide range of unsuccessful experiences. All of the arguments on this forum have responses like, "hard reset dude", or, "did you call ATT and give them a different IMEI?", or, "You have to manually program the APN for LTE". or "It's a beta software, so I don't know why you are complaining". It's all BS that makes Steve Job's comment on Microsoft, "everything they do is mediocre" so unfortunately true.
Do I like my 950XL? Yes. Did I like my purchase experience? No.(sans store associates, they rock) Do I care about the "free display dock"?, only insofar as it was a "$100" value.
Do I show off my 950XL? No. Am I glad that I have 99.99999999% less "loading and resuming" screens?
OMFGBBQ yes. And that actually sums up the entire success of the current release. I bought it because I'm a loyalist to the OS aesthetic and experience, and the older flagship devices were completely devoid of a user experience acceptable in a "Darmok at Tanagra", "Shaka when the walls fell", "In Soviet Russia phone calls u" type of way.
Anyways...I think this post is TLDR, so good luck with that.