So let me get this straight... Keeping in mind I dont have a degree in marketing and am an owner and proponent of the platform. You want hourly workers to educate themselves, or have the carrier pay to train them, on a platform with less that 3% market share. WOW-wee. Makes sense to me. The dill-holes selling the phones are, themselves, isheep and fandroids. What else do you expect them to shill to know-nothings walking into the store?! Yes, the [platform] sucks people need to be fired, period. But they are sales people, and lets face it, our stuff doesnt sell. AT&T is a business, first and foremost. I blame the lack of market share on MS solely. If they gave the retailers the same incentives as crApple and Samsung, it would be different. Despite the "mobile first" hoo-ha, its obvious their attention is elsewhere. So, until then, dont go into a store and harass an employee whos job it is to sell phones and not EDUCATE the general public. I would love nothing more than to get to a solid 10-12% market share, but MS controls that. Yes, they do, dont even try to argue they dont. If you dont advertise a product, get it into the hands of celebs that the typical consumer mimics, we are <3%. And it seems their goal is to go after businesses, which is actually ok because they mostly use MS products. A PC in your pocket.... may decrease laptop sales a bit but would be great for the market share. This whole thread is turning into the typical "chicken and egg" discussion. The phones dont sell because the ones selling phones dont sell them. The phones dont sell because the ones making the phones dont promote them.