Microsoft's Sales via eCommerce Results

JudgeHolden

New member
Apr 26, 2011
221
0
0
Visit site
I currently run the mobile side of a fairly major eCommerce site (one tied to a very major brick and mortar brand.) Today is my last day (moving to bigger and better things), so I'm happy sharing some stats from our site that some of you may find interesting. It's been fascinating for me to watch the performance of various brands, and how it's changed over time. These are factors of both sales as well as user habits, but it shows the battle Microsoft is facing.
Here are the stats for Tablets, 2013 YTD:
Device Type by DevicesVisitsRevenue Conversion Rate
Tablet 0.65%
1.Apple iPad90.9%95.3%0.68%
2.Amazon Kindle Fire1.1%0.4%0.31%
3.Google Nexus 71.1%0.4%0.33%
4.Amazon Kindle Fire HD0.7%0.5%0.53%
5.Samsung Galaxy Tab 2.7.00.7%0.2%0.31%
6.Samsung Galaxy Tab 2.10.00.7%0.3%0.35%
7.RIM PlayBook0.4%0.1%0.17%
8.Samsung GT-P7510 Galaxy Tab 10.10.4%0.3%0.60%
9.Samasung Galaxy Note0.3%0.3%0.59%
10.Microsoft Surface - Windows RT0.3%0.3%0.70%
11.Motorola MZ601/Xoom0.2%0.2%0.46%
12.HP TouchPad0.2%0.1%0.54%
13.Amazon Kindle Fire HD 8.90.2%0.1%0.58%
14.Asus Eee Pad Transformer0.2%0.0%0.08%
15.Toshiba Thrive0.2%0.1%0.39%
16.Asus Transformer0.2%0.1%0.33%
17.Barnes and Noble Nook Color (BNTV250)0.1%0.1%0.28%
18.Google Nexus 100.1%0.1%0.52%
19.Acer A500/Picasso0.1%0.1%0.63%
20.Samsung GT-P7500 Galaxy Tab 10.10.1%0.0%0.22%
21.Samasung GT-p7500 Galaxy Tab 10.10.1%0.0%0.12%
22.Samasung Galaxy Tab 7.00.1%0.1%0.29%
23.ASUS Transformer Pad Infinity0.1%0.0%0.44%
24.Sony SGPT113JP/S (Tablet S)0.1%0.0%0.15%
25.Samsung Samsung Galaxy Note 10.10.1%0.0%0.00%
95% of revenue comes from the iPad, with 90% of visits coming from the device. Insanity.

Here it is for mobile phones:
Device Type by DevicesVisitsRevenue
Conversion Rate
Mobile Phone
0.20%
1.Apple iPhone70.9%78.4%0.22%
2.Motorola Droid RAZR/Droid HD1.8%2.2%0.23%
3.Samsung Galaxy S31.6%2.1%0.27%
4.Samsung Galaxy S31.5%0.8%0.11%
5.Samsung Galaxy S3 LTE1.4%1.2%0.18%
6.Samsung Galaxy S31.1%1.1%0.18%
7.Samsung Samsung Galaxy S II0.9%0.8%0.20%
8.Samsung SPH-D7100.8%0.6%0.13%
9.HTC Evo 4G0.6%0.4%0.14%
10.Samsung Galaxy S30.5%0.0%0.02%
11.Samsung Galaxy Nexus0.5%0.3%0.15%
12.Samsung Samsung Galaxy Note 20.4%0.5%0.25%
13.Samsung Galaxy Note 2 LTE0.4%0.6%0.21%
14.Motorola Droid Bionic0.4%0.2%0.09%
15.Samsung Galaxy S30.4%0.2%0.11%
16.Motorola Droid Razr M/Scorpion Mini0.4%0.3%0.16%
17.Samsung Samsung Galaxy Note 20.3%0.4%0.25%
18.Samsung Galaxy Note 2 LTE0.3%0.5%0.25%
19.Samsung Samsung Galaxy S II Skyrocket0.3%0.3%0.24%
20.HTC One X0.3%0.2%0.07%
21.Samsung GT-I9100 Galaxy S20.3%0.0%0.02%
22.Samsung Galaxy Note 20.3%0.3%0.20%
23.HTC One S0.3%0.1%0.08%
24.HTC Evo 4G LTE0.3%0.3%0.21%
25.HTC ADR63500.3%0.1%0.12%

No sign of WP, and again, dominated by Apple. Android phones are broken down infinitely, all iPhones are lumped together.
For the breakdown of mobile phones by OS:
Device Type by Operating System
VisitsRevenue CR
Mobile Phone
0.20%
1.
iOS70.9%78.4%0.22%
2.
Android27.7%20.9%0.15%
3.
RIM0.7%0.2%0.07%
4.
Windows0.5%0.5%0.21%
5.
Unknown0.1%0.0%0.00%
6.
Symbian0.0%0.0%0.00%
7.
Bada0.0%0.0%0.00%
8.
Linux0.0%0.0%0.00%

Lastly, if you want to see how it's trended, well, it kind of hasn't. Here's the RIM/WP fight for the bottom (Visits):
Capture.png



This isn't the prettiest post, but I hope some of you find these numbers as interesting as I do. It's why, even as a WP user, it's hard for me to justify taking any time at all to optimize for WP. iOS is responsible for such a disproportionate part of our visits and revenue that it gets all the attention.
 

Members online

Forum statistics

Threads
322,736
Messages
2,242,598
Members
427,978
Latest member
Duouser3