1. JudgeHolden's Avatar
    I currently run the mobile side of a fairly major eCommerce site (one tied to a very major brick and mortar brand.) Today is my last day (moving to bigger and better things), so I'm happy sharing some stats from our site that some of you may find interesting. It's been fascinating for me to watch the performance of various brands, and how it's changed over time. These are factors of both sales as well as user habits, but it shows the battle Microsoft is facing.
    Here are the stats for Tablets, 2013 YTD:
    Device Type by Devices Visits Revenue Conversion Rate
    Tablet 0.65%
    1. Apple iPad 90.9% 95.3% 0.68%
    2. Amazon Kindle Fire 1.1% 0.4% 0.31%
    3. Google Nexus 7 1.1% 0.4% 0.33%
    4. Amazon Kindle Fire HD 0.7% 0.5% 0.53%
    5. Samsung Galaxy Tab 2.7.0 0.7% 0.2% 0.31%
    6. Samsung Galaxy Tab 2.10.0 0.7% 0.3% 0.35%
    7. RIM PlayBook 0.4% 0.1% 0.17%
    8. Samsung GT-P7510 Galaxy Tab 10.1 0.4% 0.3% 0.60%
    9. Samasung Galaxy Note 0.3% 0.3% 0.59%
    10. Microsoft Surface - Windows RT 0.3% 0.3% 0.70%
    11. Motorola MZ601/Xoom 0.2% 0.2% 0.46%
    12. HP TouchPad 0.2% 0.1% 0.54%
    13. Amazon Kindle Fire HD 8.9 0.2% 0.1% 0.58%
    14. Asus Eee Pad Transformer 0.2% 0.0% 0.08%
    15. Toshiba Thrive 0.2% 0.1% 0.39%
    16. Asus Transformer 0.2% 0.1% 0.33%
    17. Barnes and Noble Nook Color (BNTV250) 0.1% 0.1% 0.28%
    18. Google Nexus 10 0.1% 0.1% 0.52%
    19. Acer A500/Picasso 0.1% 0.1% 0.63%
    20. Samsung GT-P7500 Galaxy Tab 10.1 0.1% 0.0% 0.22%
    21. Samasung GT-p7500 Galaxy Tab 10.1 0.1% 0.0% 0.12%
    22. Samasung Galaxy Tab 7.0 0.1% 0.1% 0.29%
    23. ASUS Transformer Pad Infinity 0.1% 0.0% 0.44%
    24. Sony SGPT113JP/S (Tablet S) 0.1% 0.0% 0.15%
    25. Samsung Samsung Galaxy Note 10.1 0.1% 0.0% 0.00%
    95% of revenue comes from the iPad, with 90% of visits coming from the device. Insanity.

    Here it is for mobile phones:
    Device Type by Devices Visits Revenue Conversion Rate
    Mobile Phone 0.20%
    1. Apple iPhone 70.9% 78.4% 0.22%
    2. Motorola Droid RAZR/Droid HD 1.8% 2.2% 0.23%
    3. Samsung Galaxy S3 1.6% 2.1% 0.27%
    4. Samsung Galaxy S3 1.5% 0.8% 0.11%
    5. Samsung Galaxy S3 LTE 1.4% 1.2% 0.18%
    6. Samsung Galaxy S3 1.1% 1.1% 0.18%
    7. Samsung Samsung Galaxy S II 0.9% 0.8% 0.20%
    8. Samsung SPH-D710 0.8% 0.6% 0.13%
    9. HTC Evo 4G 0.6% 0.4% 0.14%
    10. Samsung Galaxy S3 0.5% 0.0% 0.02%
    11. Samsung Galaxy Nexus 0.5% 0.3% 0.15%
    12. Samsung Samsung Galaxy Note 2 0.4% 0.5% 0.25%
    13. Samsung Galaxy Note 2 LTE 0.4% 0.6% 0.21%
    14. Motorola Droid Bionic 0.4% 0.2% 0.09%
    15. Samsung Galaxy S3 0.4% 0.2% 0.11%
    16. Motorola Droid Razr M/Scorpion Mini 0.4% 0.3% 0.16%
    17. Samsung Samsung Galaxy Note 2 0.3% 0.4% 0.25%
    18. Samsung Galaxy Note 2 LTE 0.3% 0.5% 0.25%
    19. Samsung Samsung Galaxy S II Skyrocket 0.3% 0.3% 0.24%
    20. HTC One X 0.3% 0.2% 0.07%
    21. Samsung GT-I9100 Galaxy S2 0.3% 0.0% 0.02%
    22. Samsung Galaxy Note 2 0.3% 0.3% 0.20%
    23. HTC One S 0.3% 0.1% 0.08%
    24. HTC Evo 4G LTE 0.3% 0.3% 0.21%
    25. HTC ADR6350 0.3% 0.1% 0.12%

    No sign of WP, and again, dominated by Apple. Android phones are broken down infinitely, all iPhones are lumped together.
    For the breakdown of mobile phones by OS:
    Device Type by Operating System Visits Revenue CR
    Mobile Phone 0.20%
    1. iOS 70.9% 78.4% 0.22%
    2. Android 27.7% 20.9% 0.15%
    3. RIM 0.7% 0.2% 0.07%
    4. Windows 0.5% 0.5% 0.21%
    5. Unknown 0.1% 0.0% 0.00%
    6. Symbian 0.0% 0.0% 0.00%
    7. Bada 0.0% 0.0% 0.00%
    8. Linux 0.0% 0.0% 0.00%

    Lastly, if you want to see how it's trended, well, it kind of hasn't. Here's the RIM/WP fight for the bottom (Visits):



    This isn't the prettiest post, but I hope some of you find these numbers as interesting as I do. It's why, even as a WP user, it's hard for me to justify taking any time at all to optimize for WP. iOS is responsible for such a disproportionate part of our visits and revenue that it gets all the attention.
    05-07-2013 10:38 AM

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