07-22-2013 09:09 PM
53 123
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  1. nube_android's Avatar
    HTC, despite their new hope (HTC one android) is bleeding profits and revenue. Android cannot keep any phone company alive that is making beautiful phones, it only works well for Chinese companies and Samsung. A new rumor suggests that HTC will make a windows phone model of the HTC one. But what if HTC just switches to an all WP strategy?
    07-17-2013 11:54 AM
  2. gsquared's Avatar
    HTC is in the same boat on the WP side as they are on the Android side. Sammy has the resources and unethical business practices on the Android side while Nokia has superior quality and technology on WP platform.

    I look for HTC to either get bought-out or become insolvent.
    07-17-2013 12:37 PM
  3. mxtremex6's Avatar
    It has to struggle on both the sides....samsung on droid and nokia on WP....bad luck maybe :p
    07-17-2013 12:58 PM
  4. koolkid09's Avatar
    Lol what?
    07-17-2013 12:59 PM
  5. joe_easton's Avatar
    I think it would be interesting to see HTC bought out by Sony some other large electronics company. HTC has good recognition in the mobile world but they can't compete against Sammy. Sony has the money but had never been able to get a good market share of the cell phone industry.
    xandros9 and LeLee092 like this.
    07-17-2013 01:04 PM
  6. tiziano27's Avatar
    Things are going to get worse for HTC. Google is pushing Motorola and Huawei is expanding to developed markets.

    They can sell both, but improve the support for WP and spend more in marketing. Microsoft pays money to Nokia for the exclusivity.
    07-17-2013 01:14 PM
  7. MSFTisMIA's Avatar
    They can do both. I think, GDR 3 is where HTC can do some nice things with WP. Remember, they initiated the process of porting over Android HW to WP with all their WP7 Gen 1 models.

    Personally, they need to pick something signature and focus on that. They have edgy industrial design, but I'd pick the audio component and make that be the reason to get a HTC WP. Build on the Beats Audio and Boomsound stuff and add compatible apps and accessories too. I'd love to see a quad core HTC WP8 phone that emphasizes audio and gaming support, along with stylish mid rangers like the 8S line.
    nube_android and Dk92 like this.
    07-17-2013 01:23 PM
  8. AccentAE86's Avatar
    I think it would be a wiser move for HTC to go solely to WP. If they drop their entire Android effort, that frees up HUGE resources that they can put into WP. All off a sudden they can afford to commission a lot more exclusive apps and marquee game titles just like Nokia does. Because honestly, people are mostly choosing Nokia for their exclusive apps. As much as I love Nokia, I cannot deny that HTC makes beautiful hardware too. So I honestly think if HTC dropped Android, they could do some serious damage in the WP world and turn profits. There are also a lot of HTC loyalists who would also give WP a try if that was their only platform; it would only benefit WP as a whole. Android is saturated. WP is not and has a lot of room to grow. Do you want to GRAB a piece of a growing market, or fight neck and neck in a saturated one?
    nube_android and isi mcf like this.
    07-17-2013 01:25 PM
  9. mrdeeds_72's Avatar
    If HTC had actually put a concerted effort into WP 8 instead of neglecting it, they and WP would be in a better position. Now they are being squeezed out of both the Android and WP markets. I give them 2 years to right the ship or it's lights out.
    07-17-2013 01:40 PM
  10. a5cent's Avatar
    HTC has never been more, nor wanted to be more, than a parts assembler. That just isn't enough these days. Even the hardware manufacturers must involve themselves in ecosystem development. They must also push the limits of what is possible through real innovation (meaning research investments, filing patents, buying innovative startups, designing custom ICs etc). HTC hasn't meaningfully engaged in any of that... not for WP and not for Android.

    HTC's understanding of innovation is limited to being the first to market with a new (but off the shelf) component. A new Qualcomm chipset, a new display panel or whatnot. Being entirely focused on hardware, industrial design is also central to their efforts, and despite them doing some great stuff in that department, it isn't objectively better than what Apple or Nokia achieve.

    HTC is on a slow path to their own demise. IMHO their board is incompetent and should be fired. Unfortunately, I suspect HTC will be sold before that happens.
    theefman and Laura Knotek like this.
    07-17-2013 01:41 PM
  11. nube_android's Avatar
    I think it would be a wiser move for HTC to go solely to WP. If they drop their entire Android effort, that frees up HUGE resources that they can put into WP. All off a sudden they can afford to commission a lot more exclusive apps and marquee game titles just like Nokia does. Because honestly, people are mostly choosing Nokia for their exclusive apps. As much as I love Nokia, I cannot deny that HTC makes beautiful hardware too. So I honestly think if HTC dropped Android, they could do some serious damage in the WP world and turn profits. There are also a lot of HTC loyalists who would also give WP a try if that was their only platform; it would only benefit WP as a whole. Android is saturated. WP is not and has a lot of room to grow. Do you want to GRAB a piece of a growing market, or fight neck and neck in a saturated one?
    Exactly my point. Android is "Galaxy" not Android. (at least to consumers) And the only one who can challenge the Galaxy hegemony is Google and Motorola. HTC needs to go all Windows Phone, and make really good ones. It would benefit Nokia and HTC.
    07-17-2013 01:46 PM
  12. a5cent's Avatar
    Microsoft pays money to Nokia for the exclusivity.
    No. That is but a small part of those payments. Nokia supplies Microsoft with all their world wide mapping data (for bing) and also provides all of WP's most important navigation apps. That data alone is worth billions. HTC has nothing similar to offer.
    LeLee092 likes this.
    07-17-2013 01:51 PM
  13. MSFTisMIA's Avatar
    No. That is but a small part of those payments. Nokia supplies Microsoft with all their world wide mapping data (for bing) and also provides all of WP's most important navigation apps. That data alone is worth billions. HTC has nothing similar to offer.
    ...and that's ultimately htc's biggest problem. They don't have anything distinct to offer MSFT at this point. Plus, they always do one or two things to get in their own way. The One to me is better than the S4, but there are some things like not launching on time, how they reworked the button layout, not making the camera as sharp as it could be (although it is a nice start), etc. The 8X was nice, but again, its the little things...no dedicated music app to take advantage of the amp, not making wireless charging standard, not tweaking the cam a bit more, etc. They just have a habit of over promising and being underwhelming in the stuff they hype up in the marketing.
    07-17-2013 02:52 PM
  14. Samst22's Avatar
    The only way they would do this is if Microsoft gave them money for an exclusivity offer.

    Else, I could see Microsoft buying out HTC if they go under.
    07-17-2013 03:50 PM
  15. sentimentGX4's Avatar
    I don't think Windows Phone will help the HTC situation; but, they should invest more heavily into the ecosystem simply to diversify their portfolio since Android isn't working out as well.
    07-17-2013 04:42 PM
  16. MSFTisMIA's Avatar
    I don't think Windows Phone will help the HTC situation; but, they should invest more heavily into the ecosystem simply to diversify their portfolio since Android isn't working out as well.
    HTC is sadly stuck in the Samsung Galaxy S days when they ruled the Android roost and would cough up a handset and get sales because Sense was better than anything out there. It would be interesting if MSFT bought them out...but that might mean we still get updates slower...
    07-17-2013 06:23 PM
  17. a5cent's Avatar
    HTC is sadly stuck in the Samsung Galaxy S days when they ruled the Android roost and would cough up a handset and get sales because Sense was better than anything out there. It would be interesting if MSFT bought them out...but that might mean we still get updates slower...
    Beyond expertise, HTC doesn't offer anything to Microsoft worth buying. The brand isn't worth buying. The factories and assembly lines aren't worth buying. HTC have no research projects worth acquiring, nor do they own a single software franchise or service of economic importance. We might argue price, as HTC would probably cost Microsoft less than a third of what it would cost to buy Nokia, but price is never a good reason to buy a company if it doesn't complement your current operations in meaningful ways.

    If Microsoft buys a manufacturer, it will be Nokia, which has something to offer Microsoft in all of the areas I just listed.

    The only way a HTC purchase by Microsoft would make sense, is if Nokia terminated their WP efforts.
    Laura Knotek likes this.
    07-17-2013 06:58 PM
  18. MSFTisMIA's Avatar
    Beyond expertise, HTC doesn't offer anything to Microsoft worth buying. The brand isn't worth buying. The factories and assembly lines aren't worth buying. HTC have no research projects worth acquiring, nor do they own a single software franchise or service of economic importance. We might argue price, as HTC would probably cost Microsoft less than a third of what it would cost to buy Nokia, but price is never a good reason to buy a company if it doesn't complement your current operations in meaningful ways.

    If Microsoft buys a manufacturer, it will be Nokia, which has something to offer Microsoft in all of the areas I just listed.

    The only way a HTC purchase by Microsoft would make sense, is if Nokia terminated their WP efforts.
    How ironic would it be for HTC to get bought out by MSFT...started out as a hardware assembly company for the carriers and bought out by a software company. Talk about always being owned and controlled by someone else..and when left on their own all they could do is get in their own way....
    07-17-2013 09:39 PM
  19. mrdeeds_72's Avatar
    HTC still has some innovation in hardware to offer Microsoft. I think a buyout is possible and attractive at a much lower cost than Nokia.
    07-17-2013 10:38 PM
  20. psudotechzealot's Avatar
    R.I.P HTC

    Bartdog, jlzimmerman and xandros9 like this.
    07-17-2013 11:07 PM
  21. a5cent's Avatar
    HTC still has some innovation in hardware to offer Microsoft.
    That would be news to me. Any interest in explaining what that might be? Purchasing an 'off the shelf' component and putting it in a phone isn't innovation. That is simply leveraging other peoples innovations, which any company can do, as such components are built to be sold on the free market to anbody. Apple, Nokia, HTC, Samsung, even you. Anybody.

    Branding has been HTC's only real "innovation", like beats audio. Such brandings are just marketing licenses though. Anyone can incorporate similar or identical hardware and slap the exact same branding on it if desired. That means such branding will remain exclusive to HTC only as long as it doesn't become too successful.

    Don't get me wrong. I'm not saying that HTC builds bad hardware. What I am saying is that building good hardware is no longer enough.
    Last edited by a5cent; 07-18-2013 at 12:07 AM. Reason: Spelling
    07-17-2013 11:37 PM
  22. tgp's Avatar
    Android is "Galaxy" not Android.
    That is true to a certain extent. You could also say that WP is "Nokia" not WP. Nokia had an excellent reputation back in the day, and because of that they developed a good fan base. My favorite feature phone ever was a Nokia 8210. I would venture a guess that a lot of WP sales today are because of Nokia rather than WP.

    I don't see HTC going all WP. The market is too small at this point. In Q1 2013 Android sales were 26x WP sales (156 million vs. 6 million), so capturing even 5% of the Android market is more sales than the entire WP market. On the other hand, Nokia is probably easier to compete with than Samsung. But I don't think the WP market can support it at this point. Nokia would likely throw in the towel if it wasn't for whatever deals they have worked out with Microsoft.
    a5cent and LeLee092 like this.
    07-17-2013 11:39 PM
  23. tungha's Avatar
    lots of OEM will join the world of WP8 if the update is really 'BIG' as expected. I hope Blue will come soon enough before iOS7 released (not so much hope)
    07-18-2013 12:03 AM
  24. DontHate707's Avatar
    if they make a windows version of the one then i think they'll see some better sales on the windows front but android is up in the air idk what they want lol
    Bartdog likes this.
    07-18-2013 12:33 AM
  25. Chregu's Avatar
    Wait, they should rely to 100 % on a tiny market already mostly occupied by Nokia? And suddenly they would sell more phones?

    How would that magic work exactly? :-)
    Mahdi Ghiasi, bp3dots and xandros9 like this.
    07-18-2013 12:39 AM
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